{"id":136,"date":"2013-04-12T16:07:05","date_gmt":"2013-04-12T16:07:05","guid":{"rendered":"http:\/\/congnghepc.com\/2013\/04\/12\/q22013-se-thu-phi-nghe-nhac-truc-tuyen\/"},"modified":"2013-04-12T16:07:05","modified_gmt":"2013-04-12T16:07:05","slug":"q22013-se-thu-phi-nghe-nhac-truc-tuyen","status":"publish","type":"post","link":"https:\/\/tapchicntt.com\/q22013-se-thu-phi-nghe-nhac-truc-tuyen\/","title":{"rendered":"Q2\/2013 s\u1ebd thu ph\u00ed nghe nh\u1ea1c tr\u1ef1c tuy\u1ebfn?"},"content":{"rendered":"\n
<\/div>\n

\u0110\u1ea1i di\u1ec7n MV Corp cho bi\u1ebft, d\u1ef1 ki\u1ebfn \u0111\u1ebfn Q2\/2013, c\u00e1c website nghe nh\u1ea1c s\u1ebd ch\u1ec9 cho ph\u00e9p nghe th\u1eed c\u00e1c album v\u00e0 ng\u01b0\u1eddi d\u00f9ng ph\u1ea3i thanh to\u00e1n theo t\u1eebng b\u00e0i ho\u1eb7c thu\u00ea bao th\u00e1ng m\u1edbi \u0111\u01b0\u1ee3c nghe tr\u1ecdn v\u1eb9n ca kh\u00fac.<\/span><\/p>\n

\"\u1ea2nh\"<\/a><\/div>\n<\/p>\n

Doanh thu t\u1ea3i nh\u1ea1c b\u1ea3n quy\u1ec1n v\u1eabn t\u0103ng \u0111\u1ec1u<\/h4>\n

Theo \u0111\u1ea1i di\u1ec7n MV Corp, sau 5 th\u00e1ng thu ph\u00ed (t\u1eeb 1\/11\/2012), t\u1ed5ng s\u1ed1 ti\u1ec1n thu \u0111\u01b0\u1ee3c t\u1eeb t\u1ea3i nh\u1ea1c b\u1ea3n quy\u1ec1n c\u00e1c ca kh\u00fac, album kho\u1ea3ng v\u00e0i tr\u0103m tri\u1ec7u \u0111\u1ed3ng, trong \u0111\u00f3 s\u1ed1 ti\u1ec1n thu \u0111\u01b0\u1ee3c th\u00e1ng sau th\u01b0\u1eddng cao g\u1ea5p r\u01b0\u1ee1i so v\u1edbi th\u00e1ng tr\u01b0\u1edbc \u0111\u00f3. \u201cD\u00f9 s\u1ed1 ti\u1ec1n v\u1eabn c\u00f2n khi\u00eam t\u1ed1n nh\u01b0ng m\u1ee5c ti\u00eau c\u1ee7a c\u00e1c \u0111\u01a1n v\u1ecb tham gia v\u00e0o cu\u1ed9c ch\u01a1i thu ph\u00ed t\u1ea3i nh\u1ea1c b\u1ea3n quy\u1ec1n \u0111\u1ec1u \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c\u201d, \u0111\u1ea1i di\u1ec7n MV Corp cho bi\u1ebft. Ngo\u00e0i ra, \u0111\u1ed1i v\u1edbi 2 h\u00ecnh th\u1ee9c thu ph\u00ed nh\u1ea1c theo t\u1eebng b\u00e0i v\u00e0 thu\u00ea bao th\u00e1ng (t\u1eeb 15 ngh\u00ecn \u0111\u1ebfn 30 ngh\u00ecn \u0111\u1ed3ng) th\u00ec h\u00ecnh th\u1ee9c th\u1ee9 2 \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi l\u1ef1a ch\u1ecdn h\u01a1n.<\/p>\n

Vi\u1ec7c thu ph\u00ed t\u1ea3i nh\u1ea1c \u0111\u00e3 d\u1ea5y l\u00ean \u0111\u01b0\u1ee3c s\u1ef1 t\u00f4n tr\u1ecdng gi\u00e1 tr\u1ecb lao \u0111\u1ed9ng c\u1ee7a c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t, ca s\u0129, nh\u1ea1c s\u0129 c\u0169ng nh\u01b0 \u0111\u1eb7t n\u1ec1n m\u00f3ng thay \u0111\u1ed5i nh\u1eadn th\u1ee9c, th\u00f3i quen c\u1ee7a ng\u01b0\u1eddi d\u00f9ng trong vi\u1ec7c mua nh\u1ea1c b\u1ea3n quy\u1ec1n tr\u00ean m\u00f4i tr\u01b0\u1eddng Internet.<\/p>\n

So v\u1edbi th\u1eddi \u0111i\u1ec3m n\u0103m 2008 khi Nhacso.net quy\u1ebft \u0111\u1ecbnh th\u01b0\u01a1ng m\u1ea1i h\u00f3a v\u00e0 thu ph\u00ed t\u1ea3i nh\u1ea1c ng\u01b0\u1eddi s\u1eed d\u1ee5ng, th\u1ef1c t\u1ebf hi\u1ec7n nay c\u00f3 nh\u1eefng \u0111i\u1ec3m kh\u00e1c bi\u1ec7t r\u1ea5t l\u1edbn. Khi \u0111\u00f3, b\u1ea3n th\u00e2n c\u00e1c trang web nghe nh\u1ea1c c\u00f2n ch\u01b0a b\u00e1n \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o, ph\u01b0\u01a1ng ti\u1ec7n thanh to\u00e1n ch\u01b0a t\u1ed1t v\u00e0 \u0111ang ph\u1ea3i v\u1eadt l\u1ed9n \u0111\u1ec3 \u201csinh t\u1ed3n\u201d n\u00ean ch\u1ec9 m\u1ed9t m\u00ecnh FPT Online tham gia cu\u1ed9c chi\u1ebfn thu ph\u00ed t\u1ea3i nh\u1ea1c v\u00e0 \u0111\u00e3 s\u1edbm th\u1ea5t b\u1ea1i. C\u00f2n hi\u1ec7n nay, v\u1edbi s\u1ef1 tham gia c\u1ee7a 7 website thu ph\u00ed t\u1ea3i nh\u1ea1c v\u00e0 18 website t\u1ea1m th\u1eddi kh\u00f3a n\u00fat t\u1ea3i nh\u1ea1c c\u0169ng nh\u01b0 phong tr\u00e0o \u201cnghe nh\u1ea1c c\u00f3 \u00fd th\u1ee9c\u201d c\u1ee7a c\u00e1c ca s\u0129, nh\u1ea1c s\u0129, vi\u1ec7c t\u00f4n tr\u1ecdng v\u00e0 thu ph\u00ed nh\u1ea1c b\u1ea3n quy\u1ec1n \u0111\u00e3 tr\u1edf th\u00e0nh c\u00e2u chuy\u1ec7n chung c\u1ee7a c\u1ed9ng \u0111\u1ed3ng.<\/p>\n

C\u0169ng theo \u0111\u1ea1i di\u1ec7n MV Corp, tr\u01b0\u1edbc khi thu ph\u00ed t\u1ea3i nh\u1ea1c, MV Corp \u0111\u00e3 x\u00e1c \u0111\u1ecbnh s\u1ebd g\u1eb7p r\u1ea5t nhi\u1ec1u kh\u00f3 kh\u0103n v\u1ec1 \u0111i\u1ec1u ki\u1ec7n thanh to\u00e1n khi kinh doanh nh\u1ea1c c\u00f3 b\u1ea3n quy\u1ec1n nh\u01b0ng ch\u1eafc ch\u1eafn v\u1ea5n \u0111\u1ec1 n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft d\u1ee9t \u0111i\u1ec3m trong n\u0103m 2013. \u201cMV Corp \u0111\u1eb7t m\u1ee5c ti\u00eau \u0111\u1ebfn n\u0103m 2015, th\u1ecb tr\u01b0\u1eddng nh\u1ea1c s\u1ed1 th\u1ef1c s\u1ef1 \u0111\u01b0\u1ee3c d\u1ecbch chuy\u1ec3n v\u00e0 thu ph\u00ed nh\u1ea1c tr\u1edf th\u00e0nh chuy\u1ec7n \u0111\u01b0\u01a1ng nhi\u00ean\u201d, \u0111\u1ea1i di\u1ec7n MV Corp k\u1ebft lu\u1eadn.<\/p>\n

C\u00f9ng quan \u0111i\u1ec3m, \u00f4ng Nguy\u1ec5n Minh Kha – Ph\u00f3 T\u1ed5ng Gi\u00e1m \u0111\u1ed1c C\u00f4ng ty NCT, \u0111\u01a1n v\u1ecb ch\u1ee7 qu\u1ea3n trang web nghe nh\u1ea1c Nhaccuatui.com cho bi\u1ebft, m\u1ed7i th\u00e1ng NCT thu \u0111\u01b0\u1ee3c h\u01a1n 10 tri\u1ec7u \u0111\u1ed3ng ti\u1ec1n t\u1ea3i nh\u1ea1c, d\u00f9 con s\u1ed1 n\u00e0y c\u00f2n \u00edt nh\u01b0ng v\u1eabn t\u0103ng h\u00e0ng th\u00e1ng v\u00e0 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng \u0111\u0103ng k\u00ed g\u00f3i c\u01b0\u1edbc ng\u00e0y c\u00e0ng t\u0103ng. Kh\u00f3 kh\u0103n l\u1edbn nh\u1ea5t c\u1ee7a Nhaccuatui v\u1eabn l\u00e0 kh\u00e2u thanh to\u00e1n khi c\u00f3 r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi mu\u1ed1n mua nh\u1ea1c m\u00e0 kh\u00f4ng bi\u1ebft ph\u1ea3i thanh to\u00e1n nh\u01b0 th\u1ebf n\u00e0o. \u201cNCT \u0111ang c\u1ed1 g\u1eafng kh\u1eafc ph\u1ee5c b\u1eb1ng c\u00e1ch h\u1ee3p t\u00e1c v\u1edbi c\u00e1c nh\u00e0 m\u1ea1ng nh\u01b0ng v\u1eabn g\u1eb7p kh\u00f3 do chi ph\u00ed thanh to\u00e1n qu\u00e1 cao v\u00e0 k\u1ebft n\u1ed1i r\u1ea5t l\u00e2u\u201d, \u00f4ng Kha nh\u1ea5n m\u1ea1nh.<\/p>\n

M\u1ed9t kh\u00f3 kh\u0103n n\u1eefa l\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ea5t c\u1ea3 ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec1u hi\u1ec3u tr\u1ea3 ph\u00ed nghe nh\u1ea1c l\u00e0 t\u00edn hi\u1ec7u t\u1ed1t cho to\u00e0n ng\u00e0nh \u00e2m nh\u1ea1c c\u0169ng nh\u01b0 \u0111em l\u1ea1i l\u1ee3i \u00edch cho ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i khi \u0111\u01b0\u1ee3c nghe b\u1ea3n nh\u1ea1c hay v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng cao. Do \u0111\u00f3, NCT c\u0169ng nh\u01b0 c\u00e1c \u0111\u01a1n v\u1ecb kh\u00e1c \u0111ang t\u00edch c\u1ef1c gi\u00fap ng\u01b0\u1eddi d\u00f9ng hi\u1ec3u v\u00e0 duy tr\u00ec th\u00f3i quen mua nh\u1ea1c b\u1ea3n quy\u1ec1n. Trong n\u0103m 2013, m\u1ee5c \u0111\u00edch c\u1ee7a NCT l\u00e0 khai ph\u00e1 th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00f4ng \u0111\u1eb7t n\u1eb7ng v\u1ea5n \u0111\u1ec1 doanh thu. \u201cHi v\u1ecdng \u0111\u1ebfn n\u0103m 2015 ng\u01b0\u1eddi d\u00f9ng s\u1ebd quen v\u1edbi vi\u1ec7c tr\u1ea3 ph\u00ed \u0111\u1ec3 nghe nh\u1eefng ca kh\u00fac hay\u201d, \u00f4ng Kha n\u00f3i.<\/p>\n

Doanh thu ph\u00ed t\u1ea3i nh\u1ea1c tr\u00ean di \u0111\u1ed9ng s\u1ebd g\u1ea5p 10 l\u1ea7n so v\u1edbi tr\u00ean web?<\/h4>\n

\u0110\u1ea1i di\u1ec7n MV Corp cho r\u1eb1ng, trong n\u0103m 2012, nh\u1eefng ca kh\u00fac nh\u1ea1c \u201cc\u0169\u201d m\u00e0 MV Corp cung c\u1ea5p cho c\u00e1c \u0111\u01a1n v\u1ecb ch\u1ee7 y\u1ebfu \u0111\u1ec3 gi\u00fap \u0111\u1eb7t \u201cn\u1ec1n m\u00f3ng\u201d cho vi\u1ec7c thu ph\u00ed nh\u1ea1c b\u1ea3n quy\u1ec1n. Sang n\u0103m 2013, c\u00e1c website tham gia thu ph\u00ed ph\u1ea3i \u201ct\u1ef1 th\u00e2n\u201d \u0111\u00e0m ph\u00e1n v\u1edbi c\u00e1c ca s\u0129, nh\u1ea1c s\u0129 \u0111\u1ec3 thu ph\u00ed b\u1ea3n quy\u1ec1n nh\u1eefng ca kh\u00fac, album m\u1edbi tr\u00ean trang web c\u1ee7a m\u00ecnh \u0111\u1ec3 t\u1ea1o s\u1ef1 c\u1ea1nh tranh, kh\u00e1c bi\u1ec7t v\u00e0 thu h\u00fat ng\u01b0\u1eddi s\u1eed d\u1ee5ng.<\/p>\n

Ngo\u00e0i ra, n\u1ebfu n\u0103m ngo\u00e1i, vi\u1ec7c thu ph\u00ed tr\u00ean m\u00f4i tr\u01b0\u1eddng web ch\u1ee7 y\u1ebfu \u0111\u1ec3 gi\u1ea3m thi\u1ec7t h\u1ea1i cho c\u00e1c website h\u01a1n l\u00e0 quan t\u00e2m \u0111\u1ebfn s\u1ed1 ti\u1ec1n thu \u0111\u01b0\u1ee3c th\u00ec n\u0103m nay thu ph\u00ed s\u1ebd di\u1ec5n ra ch\u1ee7 y\u1ebfu tr\u00ean di \u0111\u1ed9ng \u0111\u00fang nh\u01b0 l\u1ed9 tr\u00ecnh c\u1ee7a c\u00e1c 7 website \u0111\u00e3 th\u1ed1ng nh\u1ea5t. B\u1edfi v\u00ec, ch\u1ec9 c\u00f3 tr\u00ean di \u0111\u1ed9ng m\u1edbi gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c nh\u1eefng kh\u00f3 kh\u0103n v\u1ec1 k\u00eanh thanh to\u00e1n qua SMS, c\u1ed5ng wap… v\u1edbi t\u1ec9 l\u1ec7 \u0103n chia \u00edt nh\u1ea5t l\u00e0 50-50 (nh\u00e0 m\u1ea1ng thu v\u1ec1 50% ph\u00ed, 50% c\u00f2n l\u1ea1i d\u00e0nh cho c\u00e1c website ph\u00e2n ph\u1ed1i, ca s\u0129, nh\u1ea1c s\u0129 – PV) v\u00e0 t\u1ea1o s\u1ef1 ti\u1ec7n l\u1ee3i cho ng\u01b0\u1eddi d\u00f9ng \u201cCh\u00fang t\u00f4i k\u00ec v\u1ecdng t\u1ed5ng doanh thu t\u1eeb thu ph\u00ed tr\u00ean di \u0111\u1ed9ng s\u1ebd g\u1ea5p \u00edt nh\u1ea5t 10 l\u1ea7n so v\u1edbi thu ph\u00ed tr\u00ean website\u201d, \u0111\u1ea1i di\u1ec7n MV Corp kh\u1eb3ng \u0111\u1ecbnh.<\/p>\n

C\u00f2n \u0111\u1ed1i v\u1edbi vi\u1ec7c nghe nh\u1ea1c tr\u1ef1c tuy\u1ebfn tr\u00ean c\u00e1c website, t\u1eeb Q2\/2013, ng\u01b0\u1eddi d\u00f9ng ch\u1ec9 \u0111\u01b0\u1ee3c nghe th\u1eed (preview) c\u00e1c ca kh\u00fac m\u1edbi thay v\u00ec \u0111\u01b0\u1ee3c nghe tr\u1ef1c tuy\u1ebfn to\u00e0n b\u1ed9 ca kh\u00fac nh\u01b0 hi\u1ec7n nay theo c\u00e1ch m\u00e0 Zing Store \u0111ang th\u1ef1c hi\u1ec7n. \u201c\u0110\u00e2y l\u00e0 nhu c\u1ea7u gi\u1eefa b\u00ean \u201ccung\u201d l\u00e0 c\u00e1c nh\u1ea1c s\u0129, ca s\u0129, h\u00e3ng thu \u00e2m \u0111\u1ed1i v\u1edbi nh\u1eefng \u201c\u0111\u1ee9a con tinh th\u1ea7n\u201d m\u1edbi c\u1ee7a h\u1ecd v\u00e0 b\u00ean \u201cc\u1ea7u\u201d l\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng mu\u1ed1n nghe nh\u1eefng album, ca kh\u00fac m\u1edbi ch\u1ee9 kh\u00f4ng ph\u1ea3i do c\u00e1c website nghe nh\u1ea1c quy\u1ebft \u0111\u1ecbnh\u201d, \u0111\u1ea1i di\u1ec7n MV Corp cho bi\u1ebft th\u00eam.<\/p>\n

C\u0169ng theo \u00f4ng Kha, NCT \u0111ang ti\u1ebfn h\u00e0nh k\u00ed k\u1ebft v\u1edbi c\u00e1c \u0111\u01a1n v\u1ecb cung c\u1ea5p b\u1ea3n quy\u1ec1n \u0111\u1ec3 thu ph\u00ed to\u00e0n b\u1ed9 c\u00e1c b\u00e0i h\u00e1t ch\u00ednh th\u1ee9c. \u201cD\u1ef1 ki\u1ebfn, ng\u00e0y 2\/4\/2013, NCT s\u1ebd thu ph\u00ed t\u1ea3i v\u1ec1 to\u00e0n b\u1ed9 nh\u1eefng b\u00e0i h\u00e1t tr\u00ean website nhaccuatui.com\u201d, \u00f4ng Kha k\u1ebft lu\u1eadn.<\/p>\n

Theo ICTnews<\/p>\n","protected":false},"excerpt":{"rendered":"

\u0110\u1ea1i di\u1ec7n MV Corp cho bi\u1ebft, d\u1ef1 ki\u1ebfn \u0111\u1ebfn Q2\/2013, c\u00e1c website nghe nh\u1ea1c s\u1ebd ch\u1ec9 cho ph\u00e9p nghe th\u1eed c\u00e1c album v\u00e0 ng\u01b0\u1eddi d\u00f9ng ph\u1ea3i thanh to\u00e1n theo t\u1eebng b\u00e0i ho\u1eb7c thu\u00ea bao th\u00e1ng m\u1edbi \u0111\u01b0\u1ee3c nghe tr\u1ecdn v\u1eb9n ca kh\u00fac.<\/span><\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[183],"class_list":["post-136","post","type-post","status-publish","format-standard","hentry","category-internet","tag-internet"],"views":383,"_links":{"self":[{"href":"https:\/\/tapchicntt.com\/rest-api\/wp\/v2\/posts\/136","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tapchicntt.com\/rest-api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tapchicntt.com\/rest-api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tapchicntt.com\/rest-api\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/tapchicntt.com\/rest-api\/wp\/v2\/comments?post=136"}],"version-history":[{"count":0,"href":"https:\/\/tapchicntt.com\/rest-api\/wp\/v2\/posts\/136\/revisions"}],"wp:attachment":[{"href":"https:\/\/tapchicntt.com\/rest-api\/wp\/v2\/media?parent=136"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tapchicntt.com\/rest-api\/wp\/v2\/categories?post=136"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tapchicntt.com\/rest-api\/wp\/v2\/tags?post=136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}