{"id":2880,"date":"2013-12-06T10:51:24","date_gmt":"2013-12-06T10:51:24","guid":{"rendered":"http:\/\/tapchicntt.com\/?p=2880"},"modified":"2013-12-06T10:51:24","modified_gmt":"2013-12-06T10:51:24","slug":"se-co-them-cu-soc-thu-phi-ott","status":"publish","type":"post","link":"https:\/\/tapchicntt.com\/se-co-them-cu-soc-thu-phi-ott\/","title":{"rendered":"S\u1ebd c\u00f3 th\u00eam c\u00fa s\u1ed1c thu ph\u00ed OTT?"},"content":{"rendered":"

\n\tTi\u1ebfn thoái l\u01b0\u1ee1ng nan…<\/strong><\/p>\n

\n\tT\u1ea1i cu\u1ed9c h\u1ed9i th\u1ea3o g\u1ea7n \u0111ây nh\u1ea5t v\u1ec1 d\u1ecbch v\u1ee5 OTT (Over The Top) trong khuôn kh\u1ed5 Vietnam Telecomp 2013, \u0111\u1ea1i di\u1ec7n các nhà m\u1ea1ng Vi\u1ec7t Nam \u0111\u1ec1u kh\u1eb3ng \u0111\u1ecbnh ch\u01b0a áp d\u1ee5ng các bi\u1ec7n pháp k\u1ef9 thu\u1eadt \u0111\u1ec3 ch\u1eb7n OTT. Nh\u01b0 v\u1eady, ph\u01b0\u01a1ng án có kh\u1ea3 n\u0103ng là nhà m\u1ea1ng tính t\u1edbi vi\u1ec7c cho ra \u0111\u1eddi gói c\u01b0\u1edbc OTT hay thu thêm phí ng\u01b0\u1eddi dùng khi s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 này. Tuy nhiên, ngay khi m\u1edbi \u1edf d\u1ea1ng ý t\u01b0\u1edfng, k\u1ebf ho\u1ea1ch t\u1eadn thu này \u0111ã b\u1ecb c\u01b0 dân m\u1ea1ng “ném \u0111á” d\u1eef d\u1ed9i vì b\u1eaft h\u1ecd ph\u1ea3i tr\u1ea3 ti\u1ec1n cho m\u1ed9t d\u1ecbch v\u1ee5 \u0111ang \u0111\u01b0\u1ee3c dùng mi\u1ec5n phí và c\u0169ng không thu\u1ed9c quy\u1ec1n s\u1edf h\u1eefu c\u1ee7a nhà m\u1ea1ng.<\/p>\n

\n\t\"zalo\"<\/p>\n

\n\tCh\u01b0a h\u1ebft, d\u1ef1 ki\u1ebfn thu phí OTT có th\u1ec3 còn v\u1ea5p ph\u1ea3i nh\u1eefng v\u1ea5n \u0111\u1ec1 pháp lý mang tính qu\u1ed1c t\u1ebf khó gi\u1ea3i quy\u1ebft. Lãnh \u0111\u1ea1o m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u OTT n\u01b0\u1edbc ngoài \u0111ang ho\u1ea1t \u0111\u1ed9ng t\u1ea1i Vi\u1ec7t Nam bình lu\u1eadn: “N\u1ebfu b\u1eaft ng\u01b0\u1eddi dùng ph\u1ea3i tr\u1ea3 thêm ti\u1ec1n m\u1edbi \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng OTT thì nhà m\u1ea1ng hay các nhà qu\u1ea3n lý chính sách \u1edf Vi\u1ec7t Nam s\u1ebd ph\u1ea3i gi\u1ea3i thích th\u1ebf nào v\u1edbi c\u1ed9ng \u0111\u1ed3ng qu\u1ed1c t\u1ebf khi mà c\u1ea3 th\u1ebf gi\u1edbi \u0111\u01b0\u1ee3c xem Youtube và g\u1eedi iMessege (trên iPhone) mi\u1ec5n phí, còn Vi\u1ec7t Nam thì ph\u1ea3i tr\u1ea3 thêm ti\u1ec1n? N\u1ebfu nhà m\u1ea1ng dùng v\u1ecb th\u1ebf \u0111\u1ed9c quy\u1ec1n c\u1ee7a mình v\u1ec1 3G \u0111\u1ec3 thu thêm ti\u1ec1n khách hàng s\u1eed d\u1ee5ng OTT v\u1ed1n là m\u1ed9t d\u1ecbch v\u1ee5 mi\u1ec5n phí trên internet c\u1ee7a nhà cung c\u1ea5p khác, thì không bi\u1ebft h\u1ec7 l\u1ee5y b\u1ea5t l\u1ee3i gì s\u1ebd x\u1ea3y ra ti\u1ebfp theo \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi tiêu dùng.<\/p>\n

\n\t\u0110\u1ea1i di\u1ec7n m\u1ed9t nhà m\u1ea1ng t\u1ea1i Vi\u1ec7t Nam cho bi\u1ebft, vi\u1ec7c ra gói c\u01b0\u1edbc OTT (m\u1ed9t d\u1ea1ng thu phí b\u1ed5 sung v\u1edbi ng\u01b0\u1eddi dùng) c\u1ea7n \u0111\u01b0\u1ee3c cân nh\u1eafc k\u0129 b\u1edfi c\u01b0\u1edbc 3G v\u1eeba t\u0103ng m\u1ea1nh t\u1eeb ngày 16\/10\/2013. “C\u01b0\u1edbc 3G v\u1eeba t\u0103ng xong mà l\u1ea1i ti\u1ebfn hành thu phí \u0111\u1ed1i v\u1edbi m\u1ed9t d\u1ecbch v\u1ee5 \u0111ang \u0111\u01b0\u1ee3c mi\u1ec5n phí trên th\u1ebf gi\u1edbi và \u0111\u01b0\u1ee3c thuê bao di \u0111\u1ed9ng \u1edf Vi\u1ec7t Nam dùng nhi\u1ec1u là vi\u1ec7c khá nh\u1ea1y c\u1ea3m. Ngoài ra, vi\u1ec7c thu phí ho\u1eb7c ch\u1eb7n công khai hay ng\u1ea5m ng\u1ea7m \u0111\u1ed1i v\u1edbi các \u1ee9ng d\u1ee5ng OTT có th\u01b0\u01a1ng hi\u1ec7u l\u1edbn nh\u01b0 Viber, Line, Skype, Facebook Messenger… s\u1ebd  ph\u1ea3i tính k\u1ef9 t\u1edbi ph\u1ea3n \u1ee9ng c\u1ee7a c\u1ed9ng \u0111\u1ed3ng qu\u1ed1c t\u1ebf. \u0110ây s\u1ebd là m\u1ed9t v\u1ea5n \u0111\u1ec1 \u0111au \u0111\u1ea7u c\u1ee7a các m\u1ea1ng di \u0111\u1ed9ng l\u1edbn”, v\u1ecb lãnh \u0111\u1ea1o này bình lu\u1eadn.<\/p>\n

\n\tNhi\u1ec1u thách th\u1ee9c v\u1ec1 ph\u01b0\u01a1ng án h\u1ee3p tác<\/strong><\/p>\n

\n\tTrên th\u1ef1c t\u1ebf, d\u1ef1 ki\u1ebfn thu phí ng\u01b0\u1eddi dùng OTT c\u1ee7a nhà m\u1ea1ng ch\u1ee7 y\u1ebfu h\u01b0\u1edbng vào các \u1ee9ng d\u1ee5ng có th\u1ec3 thay th\u1ebf d\u1ecbch v\u1ee5 mang l\u1ea1i ngu\u1ed3n thu chính (tho\u1ea1i và SMS) c\u1ee7a nhà m\u1ea1ng nh\u01b0 Viber, Line, Zalo<\/a>, Skype, Kakao Talk… Còn các s\u1ea3n ph\u1ea9m khác nh\u01b0 Youtube, Netflix… giúp các m\u1ea1ng di \u0111\u1ed9ng “\u0111\u1ed1t” b\u0103ng thông 3G l\u1edbn và không \u0111e d\u1ecda \u0111\u1ebfn “n\u1ed3i c\u01a1m” c\u1ee7a h\u1ecd thì v\u1eabn s\u1ebd \u0111\u01b0\u1ee3c khuy\u1ebfn khích.<\/p>\n

\n\tTh\u1ebf nh\u01b0ng, v\u1ea5n \u0111\u1ec1 là không th\u1ec3 tách riêng \u0111\u1ec3 phân bi\u1ec7t \u0111\u1ed1i x\u1eed OTT này thì thu phí còn OTT kia thì không. Còn n\u1ebfu th\u1ef1c hi\u1ec7n chính sách thu phí ng\u01b0\u1eddi dùng OTT nói chung trên di \u0111\u1ed9ng (ngoài c\u01b0\u1edbc 3G) thì vi\u1ec7c \u0111ó s\u1ebd tr\u1edf thành m\u1ed9t cú s\u1ed1c n\u1eb7ng \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi dùng Vi\u1ec7t Nam và c\u1ed9ng \u0111\u1ed3ng qu\u1ed1c t\u1ebf. B\u1edfi vào th\u1eddi \u0111i\u1ec3m này, ch\u01b0a có qu\u1ed1c gia nào cho phép th\u1ef1c hi\u1ec7n vi\u1ec7c thu phí ng\u01b0\u1eddi dùng OTT.<\/p>\n

\n\tB\u1ed9 TTTT \u0111ã có ch\u1ec9 \u0111\u1ea1o là ph\u1ea3i công khai, minh b\u1ea1ch, công b\u1eb1ng trong qu\u1ea3n lý OTT, không th\u1ec3 \u0111\u01b0a ra chính sách qu\u1ea3n lý mà ch\u1ec9 th\u1ecfa thu\u1eadn riêng v\u1edbi nhà m\u1ea1ng ho\u1eb7c nhà cung c\u1ea5p d\u1ecbch v\u1ee5 OTT. Bên c\u1ea1nh \u0111ó, vi\u1ec7c \u0111\u1ed1i x\u1eed, h\u1ee3p tác ph\u1ea3i \u0111\u1ea3m b\u1ea3o công b\u1eb1ng, bình \u0111\u1eb3ng \u0111\u1ed1i v\u1edbi các nhà cung c\u1ea5p d\u1ecbch v\u1ee5 OTT trong n\u01b0\u1edbc và n\u01b0\u1edbc ngoài. Trong tình hình hi\u1ec7n nay \u0111ang có thông tin cho r\u1eb1ng nhà m\u1ea1ng ch\u1ecdn OTT này (mà ch\u1ee7 y\u1ebfu là OTT n\u01b0\u1edbc ngoài) g\u1ea1t OTT kia có nguy c\u01a1 khi\u1ebfn các OTT Vi\u1ec7t thua ngay trên “sân nhà”, thì vi\u1ec7c th\u1ef1c hi\u1ec7n \u0111úng ch\u1ec9 \u0111\u1ea1o c\u1ee7a B\u1ed9 TTTT \u0111ang tr\u1edf thành m\u1ed9t thách th\u1ee9c.<\/p>\n

\n\tT\u1ea1i Vietnam Telecomp 2013, ông Nguy\u1ec5n M\u1ea1nh Hùng – Phó T\u1ed5ng giám \u0111\u1ed1c t\u1eadp \u0111oàn Viettel – cho r\u1eb1ng: “H\u1ee3p tác và chia s\u1ebb doanh thu v\u1edbi doanh nghi\u1ec7p OTT là l\u1ed1i thoát cho nhà m\u1ea1ng”.  N\u1ebfu nh\u1eadn xét thu\u1ea7n túy v\u1ec1 phát bi\u1ec3u này thì \u0111ây qu\u1ea3 là m\u1ed9t tri\u1ec3n v\u1ecdng tích c\u1ef1c. Tuy nhiên trên th\u1ef1c t\u1ebf, ph\u01b0\u01a1ng án h\u1ee3p tác nh\u01b0 th\u1ebf nào thì v\u1eabn ch\u01b0a có câu tr\u1ea3 l\u1eddi rõ ràng, n\u1ebfu không mu\u1ed1n nói là m\u1edd m\u1ecbt.<\/p>\n","protected":false},"excerpt":{"rendered":"

C\u00e1c nh\u00e0 m\u1ea1ng s\u1ebd kh\u00f4ng d\u00e1m c\u00f4ng khai ch\u1eb7n OTT v\u00ec Th\u1ee9 tr\u01b0\u1edfng B\u1ed9 TTTT L\u00ea Nam Th\u1eafng \u0111\u00e3 t\u1eebng b\u00e1c ph\u01b0\u01a1ng \u00e1n n\u00e0y: \u201c\u0110\u00e2y l\u00e0 m\u1ed9t th\u00e0nh t\u1ef1u khoa h\u1ecdc c\u00f4ng ngh\u1ec7, \u0111em l\u1ea1i l\u1ee3i \u00edch cho ng\u01b0\u1eddi d\u00f9ng, ng\u01b0\u1eddi d\u00f9ng ph\u1ea3i \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i\u201d. Tuy nhi\u00ean, ph\u01b0\u01a1ng \u00e1n thu ph\u00ed ng\u01b0\u1eddi d\u00f9ng OTT c\u0169ng kh\u00f4ng d\u1ec5 \u00eam xu\u00f4i.<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2880","post","type-post","status-publish","format-standard","hentry","category-thong-tin-cong-nghe"],"views":392,"_links":{"self":[{"href":"https:\/\/tapchicntt.com\/rest-api\/wp\/v2\/posts\/2880","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tapchicntt.com\/rest-api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tapchicntt.com\/rest-api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tapchicntt.com\/rest-api\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/tapchicntt.com\/rest-api\/wp\/v2\/comments?post=2880"}],"version-history":[{"count":0,"href":"https:\/\/tapchicntt.com\/rest-api\/wp\/v2\/posts\/2880\/revisions"}],"wp:attachment":[{"href":"https:\/\/tapchicntt.com\/rest-api\/wp\/v2\/media?parent=2880"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tapchicntt.com\/rest-api\/wp\/v2\/categories?post=2880"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tapchicntt.com\/rest-api\/wp\/v2\/tags?post=2880"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}