{"id":3314,"date":"2014-04-01T01:27:52","date_gmt":"2014-04-01T01:27:52","guid":{"rendered":"http:\/\/tapchicntt.com\/?p=3314"},"modified":"2014-04-01T01:27:52","modified_gmt":"2014-04-01T01:27:52","slug":"yahoo-sap-ra-mat-trang-web-video-canh-tranh-youtube-cua-google","status":"publish","type":"post","link":"https:\/\/tapchicntt.com\/yahoo-sap-ra-mat-trang-web-video-canh-tranh-youtube-cua-google\/","title":{"rendered":"Yahoo s\u1eafp ra m\u1eaft trang web video c\u1ea1nh tranh Youtube c\u1ee7a Google"},"content":{"rendered":"

C\u00f3 v\u1ebb nh\u01b0 trong nhi\u1ec1u n\u0103m qua, Youtube c\u1ee7a Google \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng website \u201c\u0111\u1ed9c t\u00f4n\u201d trong ng\u00e0nh d\u1ecbch v\u1ee5 cung c\u1ea5p video tr\u1ef1c tuy\u1ebfn c\u1ee7a th\u1ebf gi\u1edbi. Tuy nhi\u00ean, theo c\u00e1c ngu\u1ed3n tin th\u00e2n c\u1eadn, Yahoo hi\u1ec7n \u0111ang mu\u1ed1n th\u1eed v\u1eadn may c\u1ee7a m\u00ecnh v\u1edbi k\u1ebf ho\u1ea1ch thu h\u00fat c\u00e1c ng\u00f4i sao n\u1ed5i ti\u1ebfng nh\u1ea5t c\u1ee7a Youtube hay nh\u1eefng k\u00eanh ph\u1ed5 bi\u1ebfn \u201cra m\u1eb7t\u201d tr\u00ean trang web m\u1edbi c\u1ee7a m\u00ecnh.<\/p>\n

Khi k\u1ebf ho\u1ea1ch tr\u00ean ch\u00ednh th\u1ee9c \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o ho\u1ea1t \u0111\u1ed9ng, Yahoo d\u1ef1 ki\u1ebfn s\u1ebd cho ra m\u1eaft trang chia s\u1ebb video c\u1ee7a m\u00ecnh trong v\u00e0i th\u00e1ng t\u1edbi. H\u00e3ng hy v\u1ecdng s\u1ebd gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c c\u00e1c v\u1ea5n \u0111\u1ec1 t\u00e0i ch\u00ednh c\u1ee7a Youtube trong b\u1ed1i c\u1ea3nh ch\u1ee7 c\u1ee7a c\u00e1c video hay nh\u1eefng ng\u01b0\u1eddi \u0111\u0103ng phim tr\u00ean m\u1ea1ng cho r\u1eb1ng s\u1ed1 ti\u1ec1n h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c t\u1eeb s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh kh\u00f4ng th\u1ecfa \u0111\u00e1ng.<\/p>\n

<\/p>\n

Sau Google, Yahoo c\u0169ng tham gia v\u00e0o th\u1ecb tr\u01b0\u1eddng chia s\u1ebb video tr\u1ef1c tuy\u1ebfn<\/em><\/p>\n

Trong khi \u0111\u00f3, CEO c\u1ee7a Yahoo \u2013 b\u00e0 Marissa Mayer l\u1ea1i \u0111ang t\u00ecm m\u1ecdi c\u00e1ch t\u0103ng m\u1ee9c \u0111\u1ed9 ph\u1ed5 bi\u1ebfn cho trang chia s\u1ebb video c\u1ee7a m\u00ecnh. Tuy nhi\u00ean, tr\u01b0\u1edbc \u0111\u00f3, b\u00e0 \u0111\u00e3 th\u1ea5t b\u1ea1i trong vi\u1ec7c mua l\u1ea1i Daily Motion – trang chia s\u1ebb video tr\u1ef1c tuy\u1ebfn c\u1ee7a Ph\u00e1p v\u00e0 ph\u1ea3i chuy\u1ec3n sang chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea9y m\u1ea1nh truy\u1ec1n th\u00f4ng: m\u1eddi ng\u00f4i sao tin t\u1ee9c truy\u1ec1n h\u00ecnh Katie Couric qu\u1ea3ng b\u00e1 cho trang web hay t\u1eadn d\u1ee5ng nh\u1eefng nh\u00e2n v\u1eadt \u0111\u01b0\u1ee3c \u01b0a th\u00edch tr\u00ean YouTube. V\u1eady, \u0111\u1ed9ng l\u1ef1c th\u00fac \u0111\u1ea9y h\u1ecd v\u1ec1 v\u1edbi \u201c\u0111\u1ed9i Mayer\u201d l\u00e0 g\u00ec? N\u1eef gi\u00e1m \u0111\u1ed1c c\u1ee7a Yahoo \u0111\u00e3 \u0111\u01b0a ra r\u1ea5t nhi\u1ec1u \u01b0u \u0111\u00e3i \u0111\u1ed1i v\u1edbi ch\u1ee7 s\u1edf h\u1eefu c\u0169ng nh\u01b0 nh\u1eefng ng\u01b0\u1eddi \u0111\u0103ng video tr\u00ean d\u1ecbch v\u1ee5 c\u1ee7a b\u00e0 nh\u01b0: t\u0103ng l\u1ee3i nhu\u1eadn qu\u1ea3ng c\u00e1o hay b\u1ea3o \u0111\u1ea3m t\u1ec9 l\u1ec7 qu\u1ea3ng c\u00e1o cho video c\u1ee7a h\u1ecd.<\/p>\n

Sau m\u1ed9t n\u0103m tri\u1ec3n khai d\u1ef1 \u00e1n, m\u1ed9t s\u1ed1 ngu\u1ed3n tin th\u00e2n c\u1eadn c\u1ee7a Yahoo cho bi\u1ebft h\u1ecd \u0111\u00e3 s\u1eb5n s\u00e0ng cho nh\u1eefng b\u01b0\u1edbc c\u1ea7n thi\u1ebft \u0111\u1ec3 m\u1edf r\u1ed9ng qui m\u00f4 trang web, chu\u1ea9n b\u1ecb h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd n\u1ed9i dung m\u1edbi cho d\u00f9 c\u00f3 kh\u1ea3 n\u0103ng, Yahoo s\u1ebd mua l\u1ea1i d\u1ecbch v\u1ee5 hi\u1ec7n h\u00e0nh c\u1ee7a Vimeo v\u1ec1 s\u1eed d\u1ee5ng.<\/p>\n

V\u1ec1 ph\u1ea7n m\u00ecnh, b\u00e0 Mayer \u2013 gi\u00e1m \u0111\u1ed1c \u0111\u01b0\u01a1ng nhi\u1ec7m c\u1ee7a Yahoo v\u00e0 c\u0169ng t\u1eebng l\u00e0 m\u1ed9t th\u00e0nh vi\u00ean ban l\u00e3nh \u0111\u1ea1o c\u1ee7a Google, \u0111\u00e3 \u00e1p d\u1ee5ng h\u00e0ng lo\u1ea1t \u00fd t\u01b0\u1edfng \u0111\u1eadm ch\u1ea5t \u201cG\u00fac-g\u1ed3\u201d \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e2n vi\u00ean c\u1ee7a m\u00ecnh v\u00e0 \u0111i\u1ec1u n\u00e0y \u0111\u00e3 thu l\u1ea1i nh\u1eefng k\u1ebft qu\u1ea3 \u0111\u00e1ng mong \u0111\u1ee3i. V\u1edbi m\u1ee5c ti\u00eau \u0111\u01b0a c\u00f4ng ty tr\u1edf l\u1ea1i v\u1ecb tr\u00ed top \u0111\u1ea7u trong Thung l\u0169ng Silicon, n\u1eef T\u1ed5ng gi\u00e1m \u0111\u1ed1c c\u1ee7a Yahoo \u0111\u00e3 \u0111\u01b0a ra h\u00e0ng lo\u1ea1t quy\u1ebft \u0111\u1ecbnh g\u00e2y \u1ea3nh h\u01b0\u1edfng l\u1edbn t\u1edbi Yahoo nh\u01b0ng kh\u00f4ng k\u00e9m ph\u1ea7n ch\u1eafc ch\u1eafn. \u0110i\u1ec3n h\u00ecnh nh\u01b0 vi\u1ec7c b\u00e1n l\u1ea1i \u00bd s\u1ed1 c\u1ed5 ph\u1ea7n c\u1ee7a Alibaba cho ch\u00ednh h\u00e3ng nh\u1eb1m \u0111\u1ea9y m\u1ea1nh gi\u00e1 c\u1ed5 phi\u1ebfu c\u1ee7a Yahoo v\u00e0 tho\u00e1t kh\u1ecfi t\u1ea7m ki\u1ec3m so\u00e1t c\u1ee7a Google (cho d\u00f9 nhi\u1ec1u ng\u01b0\u1eddi ngh\u0129 \u0111\u00e2y l\u00e0 m\u1ed9t n\u01b0\u1edbc c\u1edd thi\u1ebfu th\u00f4ng minh).<\/p>\n

<\/p>\n

B\u00e0 Marissa Mayer – CEO c\u1ee7a Yahoo v\u00e0 c\u0169ng l\u00e0 c\u1ef1u l\u00e3nh \u0111\u1ea1o cao c\u1ea5p c\u1ee7a Google<\/em><\/p>\n

Tuy nhi\u00ean, Yahoo c\u1ea7n ph\u1ea3i th\u1ec3 hi\u1ec7n cho c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ee7a m\u00ecnh th\u1ea5y, h\u1ecd v\u1eabn c\u00f2n s\u1ee9c s\u1ed1ng v\u00e0 s\u1ebd ti\u1ebfp t\u1ee5c v\u01b0\u01a1n l\u00ean. Cho d\u00f9 k\u1ebft qu\u1ea3 b\u00e1o c\u00e1o t\u00e0i ch\u00ednh qu\u00fd I c\u00f4ng b\u1ed1 s\u1eafp t\u1edbi \u0111\u00e2y c\u00f3 th\u1ec3 s\u1ebd kh\u00f4ng m\u1ea5y kh\u1ea3 quan nh\u01b0ng nhi\u1ec1u nh\u00e0 \u0111\u1ea7u t\u01b0 v\u1eabn ti\u1ebfp t\u1ee5c d\u00f5i theo nh\u1eefng \u0111\u1ed9ng th\u00e1i t\u00edch c\u1ef1c c\u1ee7a b\u00e0 Mayer sau hai n\u0103m c\u1ea7m quy\u1ec1n. V\u00e0 trong kho\u1ea3ng th\u1eddi gian n\u00e0y, r\u00f5 r\u00e0ng, m\u1ee5c ti\u00eau h\u01b0\u1edbng t\u1edbi ti\u1ebfp theo c\u1ee7a n\u1eef CEO ch\u00ednh l\u00e0 th\u1ecb tr\u01b0\u1eddng chia s\u1ebb video, m\u1ed9t l\u0129nh v\u1ef1c kh\u00e1 m\u1edbi m\u1ebb v\u00e0 c\u00f3 ti\u1ec1m n\u0103ng \u0111\u1ed1i v\u1edbi Yahoo. Tuy m\u1edbi b\u01b0\u1edbc ch\u00e2n v\u00e0o th\u1ecb tr\u01b0\u1eddng nh\u01b0ng Yahoo l\u1ea1i mu\u1ed1n kh\u1eb3ng \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n c\u1ee7a b\u1ea3n th\u00e2n s\u1ebd kh\u00e1c xa so v\u1edbi YouTube. C\u1ee5 th\u1ec3, h\u1ecd s\u1ebd kh\u00f4ng chi\u1ebfm ph\u00e2n n\u1eeda l\u1ee3i nhu\u1eadn qu\u1ea3ng c\u00e1o t\u1eeb ng\u01b0\u1eddi d\u00f9ng hay s\u1eed d\u1ee5ng m\u00e1y t\u00ednh l\u00e0m c\u00f4ng c\u1ee5 l\u1ef1a ch\u1ecdn video ch\u1ee7 \u0111\u1ea1o, thay v\u00e0o \u0111\u00f3 s\u1ebd l\u00e0 ng\u01b0\u1eddi d\u00f9ng t\u1ef1 quy\u1ebft \u0111\u1ecbnh h\u1ecd mu\u1ed1n xem g\u00ec.<\/p>\n

Trong khi \u0111\u00f3, gi\u00e1m \u0111\u1ed1c ph\u1ee5 tr\u00e1ch m\u1edbi c\u1ee7a YouTube – Susan Wojcicki \u0111ang b\u1eaft \u0111\u1ea7u quan t\u00e2m nhi\u1ec1u h\u01a1n \u0111\u1ebfn nh\u1eefng nh\u00e0 s\u1ea3n xu\u1ea5t v\u1edbi m\u1ee5c ti\u00eau l\u00e0m v\u1eeba l\u00f2ng h\u1ecd. Tr\u01b0\u1edbc \u0111\u00f3, d\u01b0\u1edbi c\u01b0\u01a1ng v\u1ecb c\u1ee7a m\u1ed9t trong nh\u1eefng th\u00e0nh vi\u00ean ch\u1ee7 ch\u1ed1t c\u1ee7a Google ho\u1ea1t \u0111\u1ed9ng trong m\u1ea3ng qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m, b\u00e0 \u0111\u00e3 t\u1eadn d\u1ee5ng kinh nghi\u1ec7m s\u1eb5n c\u00f3 c\u1ee7a m\u00ecnh trong vi\u1ec7c thu h\u00fat \u0111\u1ed1i t\u00e1c v\u00e0 t\u0103ng doanh thu cho s\u1ea3n ph\u1ea9m. D\u01b0\u1edbi s\u1ef1 l\u00e3nh \u0111\u1ea1o c\u1ee7a b\u00e0 Wojcicki v\u1edbi t\u01b0 c\u00e1ch CEO YouTube, nhi\u1ec1u ng\u01b0\u1eddi hi v\u1ecdng b\u00e0 s\u1ebd thay \u0111\u1ed5i nh\u1eefng \u0111i\u1ec1u kho\u1ea3n trong d\u1ecbch v\u1ee5.<\/p>\n

<\/p>\n

Susan Wojcicki – t\u00e2n CEO c\u1ee7a YouTube<\/em><\/p>\n

Tuy nhi\u00ean, c\u00f3 nhi\u1ec1u ngu\u1ed3n tin l\u1ea1i cho r\u1eb1ng c\u1ea3 b\u00e0 Wojcicki v\u00e0 YouTube \u0111\u1ec1u cho r\u1eb1ng n\u1ec1n t\u1ea3ng hi\u1ec7n t\u1ea1i c\u1ee7a d\u1ecbch v\u1ee5 chia s\u1ebb video c\u1ee7a Google v\u1eabn c\u00f3 gi\u00e1 tr\u1ecb, \u0111\u1eb7c bi\u1ec7t trong ho\u1ea1t \u0111\u1ed9ng s\u1ea3n sinh l\u1ee3i nhu\u1eadn cho ng\u01b0\u1eddi \u0111\u0103ng video. C\u1ee5 th\u1ec3, theo m\u1ed9t nh\u00e2n vi\u00ean c\u1ee7a YouTube: \u201cYahoo hi\u1ec7n \u0111ang c\u1ed1 g\u1eafng b\u1eaft k\u1ecbp Google v\u00e0 d\u1ecbch v\u1ee5 qu\u1ea3ng c\u00e1o Adsense trong ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn, nh\u01b0ng h\u1ecd th\u01b0\u1eddng ch\u1ec9 t\u1eadp trung v\u00e0o n\u01a1i n\u00e0o c\u00f3 k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm t\u1ed1t nh\u1ea5t.\u201d<\/p>\n

M\u1eb7c d\u00f9, YouTube \u0111\u00e3 tr\u1edf th\u00e0nh c\u00e1i t\u00ean \u0111\u01b0\u1ee3c nh\u1eafc t\u1edbi nhi\u1ec1u nh\u1ea5t trong m\u1ea3ng d\u1ecbch v\u1ee5 chia s\u1ebb video tr\u1ef1c tuy\u1ebfn nh\u01b0ng v\u1edbi nh\u1eefng ng\u01b0\u1eddi s\u1edf h\u1eefu video, h\u1ecd v\u1eabn lu\u00f4n h\u01b0\u1edbng t\u1edbi nh\u1eefng n\u01a1i c\u00f3 ngu\u1ed3n l\u1ee3i t\u1ed1t nh\u1ea5t. Tr\u01b0\u1edbc \u0111\u00f3, tr\u00ean t\u1edd Th\u1eddi b\u00e1o ph\u1ed1 Wall v\u00e0 The Information, Facebook v\u00e0 Amazon \u0111\u1ec1u \u0111ang chu\u1ea9n b\u1ecb k\u1ebf ho\u1ea1ch d\u1ea5n th\u00e2n v\u00e0o ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o tr\u00ean video nh\u01b0ng li\u1ec7u \u0111i\u1ec1u n\u00e0y c\u00f3 tr\u1edf th\u00e0nh s\u1ef1 th\u1eadt hay kh\u00f4ng th\u00ec ch\u01b0a ai d\u00e1m ch\u1eafc ch\u1eafn. Trong l\u00fac n\u00e0y, nhi\u1ec1u nh\u00e0 \u0111\u1ea7u t\u01b0 v\u1eabn \u0111ang ti\u1ebfp t\u1ee5c h\u01b0\u1edbng t\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a YouTube khi h\u1ecd c\u00f3 trong tay m\u1ea1ng l\u01b0\u1edbi 5,5 t\u1ef7 l\u01b0\u1ee3t xem h\u1eb1ng th\u00e1ng.<\/p>\n

Tham kh\u1ea3o: Recode<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

C\u00f3 v\u1ebb nh\u01b0 trong nhi\u1ec1u n\u0103m qua, Youtube c\u1ee7a Google \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng website \u201c\u0111\u1ed9c t\u00f4n\u201d trong […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-3314","post","type-post","status-publish","format-standard","hentry","category-internet"],"views":352,"_links":{"self":[{"href":"https:\/\/tapchicntt.com\/rest-api\/wp\/v2\/posts\/3314","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tapchicntt.com\/rest-api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tapchicntt.com\/rest-api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tapchicntt.com\/rest-api\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/tapchicntt.com\/rest-api\/wp\/v2\/comments?post=3314"}],"version-history":[{"count":0,"href":"https:\/\/tapchicntt.com\/rest-api\/wp\/v2\/posts\/3314\/revisions"}],"wp:attachment":[{"href":"https:\/\/tapchicntt.com\/rest-api\/wp\/v2\/media?parent=3314"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tapchicntt.com\/rest-api\/wp\/v2\/categories?post=3314"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tapchicntt.com\/rest-api\/wp\/v2\/tags?post=3314"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}