![\"\"](\"http:\/\/farm1.staticflickr.com\/800\/27221158978_b0663a8af0_o.jpg\")
<\/p>\nNhi\u1ec1u tranh lu\u1eadn cho r\u1eb1ng li\u1ec7u ch\u1ec9 ri\u00eang Facebook hay nhi\u1ec1u \u1ee9ng d\u1ee5ng ph\u1ed5 bi\u1ebfn kh\u00e1c c\u0169ng \u0111ang khai th\u00e1c th\u00f4ng tin v\u00e0 b\u00e1n ng\u01b0\u1eddi d\u00f9ng cho nh\u1eefng m\u1ee5c \u0111\u00edch th\u01b0\u01a1ng m\u1ea1i, ch\u00ednh tr\u1ecb?<\/p>\n
\u201cC\u00e1c thu\u1eadt to\u00e1n c\u1ee7a Facebook ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 \u0111\u1ecbnh h\u01b0\u1edbng d\u01b0 lu\u1eadn v\u00e0 ch\u00ednh tr\u1ecb\u201d- \u00f4ng Francois Chollet, nh\u00e0 nghi\u00ean c\u1ee9u tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) c\u1ee7a Google v\u00e0 l\u00e0 t\u00e1c gi\u1ea3 c\u1ee7a th\u01b0 vi\u1ec7n h\u1ecdc t\u1eadp m\u00e1y t\u00ednh n\u1ed5i ti\u1ebfng Kreas kh\u1eb3ng \u0111\u1ecbnh.<\/p>\n
<\/p>\n
Trong m\u1ed9t b\u00e0i \u0111\u0103ng tr\u00ean Twitter \u0111\u01b0\u1ee3c chia s\u1ebb r\u1ed9ng r\u00e3i, \u00f4ng Chollet l\u1eadp lu\u1eadn r\u1eb1ng Facebook c\u00f3 kh\u1ea3 n\u0103ng \u201c\u0111\u1ecbnh h\u01b0\u1edbng\u201d ng\u01b0\u1eddi d\u00f9ng tr\u00ean ph\u01b0\u01a1ng di\u1ec7n ch\u00ednh tr\u1ecb, m\u1eb7c d\u00f9 c\u00f4ng ngh\u1ec7 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o c\u1ee7a n\u00f3 kh\u00f4ng c\u1ea7n qu\u00e1 tinh vi.<\/p>\n
Th\u1ef1c t\u1ebf, cu\u1ed9c s\u1ed1ng c\u1ee7a ch\u00fang ta ng\u00e0y m\u1ed9t g\u1eafn li\u1ec1n v\u1edbi m\u1ea1ng tr\u1ef1c tuy\u1ebfn. V\u00ec v\u1eady, theo quan \u0111i\u1ec3m c\u1ee7a \u00f4ng n\u00e0y, Facebook ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 \u0111\u1ecbnh h\u01b0\u1edbng suy ngh\u0129 c\u1ee7a ch\u00fang ta th\u00f4ng qua nh\u1eefng g\u00ec hi\u1ec3n th\u1ecb tr\u00ean b\u1ea3ng tin. N\u00f3 g\u00e2y t\u00e1c \u0111\u1ed9ng l\u00ean b\u1ed9 n\u00e3o \u201ct\u0129nh\u201d c\u1ee7a con ng\u01b0\u1eddi.<\/p>\n
C\u00f4ng ngh\u1ec7 AI ng\u00e0y m\u1ed9t th\u00f4ng minh, trong khi nhi\u1ec1u ng\u01b0\u1eddi \u0111ang mu\u1ed1n l\u1ee3i d\u1ee5ng n\u00f3 cho m\u1ee5c \u0111\u00edch ri\u00eang. Chollet \u0111\u1eb7c bi\u1ec7t ch\u1ec9 \u0111\u00edch danh Facebook, ch\u1ee9 kh\u00f4ng ph\u1ea3i Google, Amazon hay Apple l\u00e0 k\u1ebb \u201cph\u00e1 s\u1ea3n v\u1ec1 \u0111\u1ea1o \u0111\u1ee9c\u201d sau nh\u1eefng v\u1ee5 b\u00ea b\u1ed1i c\u00f4ng ty n\u00e0y g\u00e2y ra trong su\u1ed1t th\u1eddi gian qua.<\/p>\n
\u00d4ng Chollet c\u0169ng b\u1ed5 sung th\u00eam, r\u00f5 r\u00e0ng Facebook kh\u00f4ng c\u00f3 s\u1ee9c m\u1ea1nh ch\u00ednh tr\u1ecb nh\u01b0ng n\u00f3 \u0111\u00e3 gi\u00e1n ti\u1ebfp can thi\u1ec7p v\u00e0o l\u0129nh v\u1ef1c nh\u1ea1y c\u1ea3m n\u00e0y. D\u1ef1a v\u00e0o m\u1ea1ng x\u00e3 h\u1ed9i, c\u00e1c t\u1ed5 ch\u1ee9c ch\u00ednh tr\u1ecb c\u00f3 th\u1ec3 thao t\u00fang ng\u01b0\u1eddi d\u00e2n. \u0110\u00e2y l\u00e0 v\u1ea5n \u0111\u1ec1 c\u1ea7n gi\u1ea3i quy\u1ebft ngay l\u1eadp t\u1ee9c, tr\u01b0\u1edbc khi ch\u00fang ta b\u1ecb ch\u00ecm \u0111\u1eafm trong m\u00f9 qu\u00e1ng th\u00f4ng tin qu\u00e1 l\u00e2u.<\/p>\n
Nh\u01b0ng n\u1ebfu l\u1eadt ng\u01b0\u1ee3c l\u1ea1i v\u1ea5n \u0111\u1ec1, Facebook c\u00f3 ph\u1ea3i ngu\u1ed3n tin t\u1ee9c duy nh\u1ea5t m\u00e0 ch\u00fang ta ti\u1ebfp c\u1eadn? R\u00f5 r\u00e0ng l\u00e0 kh\u00f4ng ph\u1ea3i. Theo nghi\u00ean c\u1ee9u c\u1ee7a Brendan Nyhan, gi\u00e1o s\u01b0 khoa h\u1ecdc ch\u00ednh tr\u1ecb tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Dartmouth (M\u1ef9), \u201cm\u00f9 qu\u00e1ng th\u00f4ng tin\u201d kh\u00f4ng th\u1ef1c s\u1ef1 ph\u1ed5 bi\u1ebfn nh\u01b0 ch\u00fang ta ngh\u0129. Theo nhi\u1ec1u nghi\u00ean c\u1ee9u, nh\u00f3m b\u1ecb t\u00e1c \u0111\u1ed9ng th\u00f4ng tin nhi\u1ec1u nh\u1ea5t l\u00e0 nh\u00f3m ng\u01b0\u1eddi cao tu\u1ed5i, m\u00e0 s\u1ed1 n\u00e0y l\u1ea1i \u00edt ti\u1ebfp c\u1eadn v\u1edbi Internet. Thay v\u00ec \u0111\u00f3, nghi\u00ean c\u1ee9u c\u0169ng ch\u1ec9 ra s\u1ee9c t\u00e1c \u0111\u1ed9ng c\u1ee7a truy\u1ec1n h\u00ecnh c\u00f2n cao h\u01a1n Internet.<\/p>\n
Trong m\u1ed9t email tr\u1ea3 l\u1eddi The Verge, \u00f4ng Nyhan kh\u1eb3ng \u0111\u1ecbnh \u201cnh\u00ecn chung \u0111\u1ec3 thuy\u1ebft ph\u1ee5c l\u00e0 r\u1ea5t kh\u00f3. Suy ngh\u0129 c\u1ee7a ng\u01b0\u1eddi d\u00e2n th\u01b0\u1eddng kh\u00f3 thay \u0111\u1ed5i m\u1ed9t c\u00e1ch r\u1ed9ng r\u00e3i nh\u01b0 v\u1eady \u0111\u1ed1i v\u1edbi c\u00e1c v\u1ea5n \u0111\u1ec1 ch\u00ednh tr\u1ecb quan tr\u1ecdng hay khi b\u1ea7u c\u1eed cho c\u00e1c \u1ee9ng c\u1eed vi\u00ean v\u1ecb tr\u00ed c\u1ea5p cao.\u201d<\/p>\n
C\u00f3 qu\u00e1 nhi\u1ec1u th\u1ee9 \u0111ang c\u1ed1 g\u1eafng t\u00e1c \u0111\u1ed9ng l\u00ean ch\u00fang ta: truy\u1ec1n h\u00ecnh, Internet, qu\u1ea3ng c\u00e1o, truy\u1ec1n th\u00f4ng, b\u00e1o ch\u00ed,\u2026 T\u1ea5t nhi\u00ean suy ngh\u0129, quan \u0111i\u1ec3m c\u1ee7a ch\u00fang ta \u00edt nhi\u1ec1u c\u0169ng b\u1ecb \u1ea3nh h\u01b0\u1edfng. Nh\u01b0ng theo nh\u00e0 t\u00e2m l\u00fd h\u1ecdc Jonathan Haidt, nhi\u1ec1u khi ni\u1ec1m tin c\u1ee7a con ng\u01b0\u1eddi l\u00e0 c\u1ea3m x\u00fac v\u00e0 tr\u1ef1c quan. T\u1ef1 b\u1ea3n th\u00e2n ch\u00fang ta \u0111\u01b0a ra nh\u1eefng l\u00fd do \u0111\u1ec3 ph\u1ee7 nh\u1eadn th\u1ef1c t\u1ebf.<\/p>\n
Th\u1eadt l\u1ea1 l\u00e0 ng\u01b0\u1eddi ta ch\u1ec9 ch\u1ec9 tr\u00edch m\u1ed7i Facebook. Trong khi r\u00f5 r\u00e0ng n\u1ed9i dung tr\u00ean Facebook mang t\u00ednh c\u00e1 nh\u00e2n h\u01a1n YouTube r\u1ea5t nhi\u1ec1u. Google, Amazon hay nh\u1eefng h\u00e3ng kh\u00e1c kh\u00f4ng b\u1ecb l\u00f4i v\u00e0o v\u1ee5 b\u00ea b\u1ed1i b\u1ea7u c\u1eed n\u00e0y, nh\u01b0ng kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 c\u00f4ng ngh\u1ec7 c\u1ee7a h\u1ecd kh\u00f4ng c\u00f3 ch\u00fat can thi\u1ec7p n\u00e0o.<\/p>\n
Thu\u1eadt to\u00e1n t\u00ecm ki\u1ebfm ph\u1ed5 bi\u1ebfn c\u1ee7a Google hi\u1ec7n nay c\u00f3 th\u1ec3 ph\u1ea7n n\u00e0o v\u00f4 t\u00ecnh t\u00e1c \u0111\u1ed9ng t\u1edbi c\u00e1c s\u1ef1 ki\u1ec7n ch\u00ednh tr\u1ecb. Nh\u1eefng k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm, c\u00e2u tr\u1ea3 l\u1eddi gi\u1ea3 m\u1ea1o, thu th\u1eadp d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 gi\u00fap c\u00e1c c\u00f4ng ty n\u00e0y cung c\u1ea5p qu\u1ea3ng c\u00e1o th\u01b0\u01a1ng m\u1ea1i d\u1ef1a tr\u00ean d\u1eef li\u1ec7u \u0111\u00f3.<\/p>\n
Ch\u01b0\u01a1ng tr\u00ecnh Alexa c\u1ee7a Amazon c\u00f3 th\u1ec3 truy c\u1eadp v\u00e0o nh\u1eefng d\u1eef li\u1ec7u c\u00e1 nh\u00e2n c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. YouTube c\u0169ng v\u1eady, n\u00f3 kh\u00f4ng nh\u1eefng ch\u1ee9a m\u1ed9t s\u1ed1 n\u1ed9i dung \u0111\u1ed9c h\u1ea1i m\u00e0 c\u00f2n \u0111\u1ec1 xu\u1ea5t nh\u1eefng t\u00ecm ki\u1ebfm mang t\u00ednh c\u1ef1c \u0111oan.<\/p>\n
\u0110i\u1ec1u n\u00e0y d\u1ec5 hi\u1ec3u t\u1ea1i sao b\u00e0i chia s\u1ebb c\u1ee7a Chollet (m\u1ed9t ng\u01b0\u1eddi nh\u00e0 c\u1ee7a Google) \u0111\u01b0\u1ee3c chia s\u1ebb r\u1ed9ng r\u00e3i \u0111\u1ebfn th\u1ebf. Facebook kh\u00f4ng c\u00f3 quy\u1ec1n l\u1ef1c m\u1ea1nh m\u1ebd \u0111\u1ebfn v\u1eady. N\u1ebfu c\u00f3, th\u00ec c\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7 kh\u00e1c nh\u01b0 Google, Amazon c\u0169ng ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 l\u00e0m nh\u1eefng \u0111i\u1ec1u t\u01b0\u01a1ng t\u1ef1.<\/p>\n
T\u00f3m l\u1ea1i, d\u00f9 c\u00f3 \u0111\u1ed5 l\u1ed7i cho Facebook hay b\u1ea5t k\u1ef3 \u1ee9ng d\u1ee5ng n\u00e0o, th\u00ec c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 b\u1ea3o v\u1ec7 m\u00ecnh kh\u1ecfi nh\u1eefng \u201c\u0111\u1ecbnh h\u01b0\u1edbng\u201d ti\u00eau c\u1ef1c l\u00e0 b\u1ea3o v\u1ec7 th\u00f4ng tin c\u00e1 nh\u00e2n v\u00e0 h\u1ea1n ch\u1ebf chia s\u1ebb d\u1eef li\u1ec7u ri\u00eang t\u01b0. B\u1edfi c\u00f3 th\u1ec3 m\u1ed9t ng\u00e0y n\u00e0o \u0111\u00f3, ch\u00ednh nh\u1eefng th\u00f4ng tin v\u00f4 t\u00ecnh chia s\u1ebb ra b\u00ean ngo\u00e0i l\u1ea1i l\u00e0 ngu\u1ed3n d\u1eef li\u1ec7u ch\u1ed1ng l\u1ea1i ch\u00fang ta.<\/p>\n","protected":false},"excerpt":{"rendered":"
Nhi\u1ec1u tranh lu\u1eadn cho r\u1eb1ng li\u1ec7u ch\u1ec9 ri\u00eang Facebook hay nhi\u1ec1u \u1ee9ng d\u1ee5ng ph\u1ed5 bi\u1ebfn kh\u00e1c c\u0169ng \u0111ang khai th\u00e1c […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,3],"tags":[],"class_list":["post-6346","post","type-post","status-publish","format-standard","hentry","category-bao-mat","category-internet"],"views":380,"_links":{"self":[{"href":"https:\/\/tapchicntt.com\/rest-api\/wp\/v2\/posts\/6346","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tapchicntt.com\/rest-api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tapchicntt.com\/rest-api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tapchicntt.com\/rest-api\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/tapchicntt.com\/rest-api\/wp\/v2\/comments?post=6346"}],"version-history":[{"count":0,"href":"https:\/\/tapchicntt.com\/rest-api\/wp\/v2\/posts\/6346\/revisions"}],"wp:attachment":[{"href":"https:\/\/tapchicntt.com\/rest-api\/wp\/v2\/media?parent=6346"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tapchicntt.com\/rest-api\/wp\/v2\/categories?post=6346"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tapchicntt.com\/rest-api\/wp\/v2\/tags?post=6346"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}