\u201cCh\u00fang t\u00f4i c\u00f3 th\u1ec3 t\u00ednh to\u00e1n nhanh m\u00ecnh \u0111\u00e3 b\u1ecb thi\u1ec7t h\u1ea1i bao nhi\u00eau khi nh\u00ecn v\u00e0o doanh thu kho\u1ea3ng 1 tu\u1ea7n tr\u01b0\u1edbc, c\u00f9ng v\u1edbi t\u00ecnh h\u00ecnh trong ng\u00e0y h\u00f4m nay\u201d, Wong n\u00f3i v\u1edbi\u00a0The Verge.<\/em><\/p>\n\n\n\n Wong kh\u00f4ng ph\u1ea3i ng\u01b0\u1eddi duy nh\u1ea5t b\u1ecb thi\u1ec7t h\u1ea1i v\u00ec s\u1ef1 c\u1ed1 c\u1ee7a Facebook. C\u00f3 t\u1edbi h\u00e0ng tri\u1ec7u nh\u00e0 qu\u1ea3ng c\u00e1o tr\u00ean Facebook, nh\u1eefng ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o v\u00e0 b\u00e0i vi\u1ebft tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y. Khi Facebook g\u1eb7p s\u1ef1 c\u1ed1, h\u1ecd m\u1ea5t \u0111i m\u1ed9t k\u00eanh truy\u1ec1n th\u00f4ng c\u1ef1c k\u1ef3 quan tr\u1ecdng.<\/p>\n\n\n\n Instagram v\u00e0 Facebook \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi n\u00e0y ch\u00ednh l\u00e0 n\u1ec1n t\u1ea3ng quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 qu\u1ea3ng c\u00e1o v\u00e0 b\u00e1n h\u00e0ng. Vi\u1ec7c c\u00e1c d\u1ecbch v\u1ee5 n\u00e0y b\u1ecb gi\u00e1n \u0111o\u1ea1n c\u0169ng gi\u1ed1ng nh\u01b0 bi\u1ec3n qu\u1ea3ng c\u00e1o v\u00e0 s\u00f3ng ph\u00e1t thanh truy\u1ec1n h\u00ecnh bi\u1ebfn m\u1ea5t, v\u00e0 kh\u00f4ng ai c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y ho\u1eb7c nghe th\u1ea5y qu\u1ea3ng c\u00e1o n\u1eefa.<\/p>\n\n\n\n Facebook c\u00f3 m\u1ed9t ch\u00ednh s\u00e1ch h\u1ed7 tr\u1ee3 nh\u00e0 qu\u1ea3ng c\u00e1o, v\u00e0 kh\u00f4ng t\u00ednh ti\u1ec1n qu\u1ea3ng c\u00e1o khi k\u1ebft qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch kh\u00f4ng \u0111\u1ea1t. K\u1ebft qu\u1ea3 \u0111\u00f3 c\u00f3 th\u1ec3 l\u00e0 s\u1ed1 ng\u01b0\u1eddi nh\u00ecn th\u1ea5y b\u00e0i vi\u1ebft, ho\u1eb7c s\u1ed1 ng\u01b0\u1eddi th\u1ef1c s\u1ef1 b\u1ea5m v\u00e0o b\u00e0i vi\u1ebft, v\u00e0 nh\u00e0 qu\u1ea3ng c\u00e1o ch\u1ec9 tr\u1ea3 ti\u1ec1n cho k\u1ebft qu\u1ea3 \u0111\u00e3 c\u00f3. Tuy nhi\u00ean, v\u1edbi Wong th\u00ec thi\u1ec7t h\u1ea1i kh\u00f4ng ch\u1ec9 l\u00e0 s\u1ed1 ti\u1ec1n qu\u1ea3ng c\u00e1o m\u00e0 c\u00f2n l\u00e0 doanh thu m\u00e0 \u0111\u00fang ra h\u1ecd \u0111\u00e3 c\u00f3 n\u1ebfu nh\u01b0 n\u1ec1n t\u1ea3ng ho\u1ea1t \u0111\u1ed9ng b\u00ecnh th\u01b0\u1eddng<\/p>\n\n\n\n Facebook c\u00f3 m\u1ed9t ch\u00ednh s\u00e1ch h\u1ed7 tr\u1ee3 nh\u00e0 qu\u1ea3ng c\u00e1o, v\u00e0 kh\u00f4ng t\u00ednh ti\u1ec1n qu\u1ea3ng c\u00e1o khi k\u1ebft qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch kh\u00f4ng \u0111\u1ea1t. K\u1ebft qu\u1ea3 \u0111\u00f3 c\u00f3 th\u1ec3 l\u00e0 s\u1ed1 ng\u01b0\u1eddi nh\u00ecn th\u1ea5y b\u00e0i vi\u1ebft, ho\u1eb7c s\u1ed1 ng\u01b0\u1eddi th\u1ef1c s\u1ef1 b\u1ea5m v\u00e0o b\u00e0i vi\u1ebft, v\u00e0 nh\u00e0 qu\u1ea3ng c\u00e1o ch\u1ec9 tr\u1ea3 ti\u1ec1n cho k\u1ebft qu\u1ea3 \u0111\u00e3 c\u00f3. Tuy nhi\u00ean, v\u1edbi Wong th\u00ec thi\u1ec7t h\u1ea1i kh\u00f4ng ch\u1ec9 l\u00e0 s\u1ed1 ti\u1ec1n qu\u1ea3ng c\u00e1o m\u00e0 c\u00f2n l\u00e0 doanh thu m\u00e0 \u0111\u00fang ra h\u1ecd \u0111\u00e3 c\u00f3 n\u1ebfu nh\u01b0 n\u1ec1n t\u1ea3ng ho\u1ea1t \u0111\u1ed9ng b\u00ecnh th\u01b0\u1eddng<\/p>\n\n\n\n Wong cho bi\u1ebft c\u00f4ng ty c\u1ee7a anh \u0111\u1ea1t doanh thu 8.000-10.000 USD<\/abbr>\/ng\u00e0y t\u1eeb nh\u1eefng s\u1ea3n ph\u1ea9m nh\u01b0 m\u1ef9 ph\u1ea9m, \u0111\u1ed3 ch\u01a1i tr\u1ebb em. Khi Facebook v\u00e0 Instagram g\u1eb7p s\u1ef1 c\u1ed1 ng\u00e0y h\u00f4m qua, g\u1ea7n nh\u01b0 Wong kh\u00f4ng ki\u1ebfm \u0111\u01b0\u1ee3c m\u1ed9t \u0111\u1ed3ng doanh thu t\u1eeb 2 n\u1ec1n t\u1ea3ng n\u00e0y.<\/p>\n\n\n\n S\u1ef1 c\u1ed1 c\u1ee7a Facebook kh\u00f4ng ch\u1ec9 \u1ea3nh h\u01b0\u1edfng t\u1edbi nh\u1eefng ng\u01b0\u1eddi b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp. Laura Faint, tr\u01b0\u1edfng b\u1ed9 ph\u1eadn marketing t\u1ea1i m\u1ed9t c\u00f4ng ty thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m cho bi\u1ebft s\u1ef1 c\u1ed1 khi\u1ebfn c\u00f4ng ty c\u1ee7a c\u00f4 m\u1ea5t 4-6% l\u01b0\u1ee3ng t\u01b0\u01a1ng t\u00e1c.<\/p>\n\n\n\n \u201cV\u1edbi c\u00e1ch ho\u1ea1t \u0111\u1ed9ng c\u1ee7a chi\u1ebfn d\u1ecbch, c\u00f3 th\u1ec3 ch\u00fang t\u00f4i s\u1ebd nh\u00ecn th\u1ea5y \u0111\u01b0\u1ee3c s\u1ef1 \u1ea3nh h\u01b0\u1edfng c\u1ee7a s\u1ef1 c\u1ed1 v\u00e0o cu\u1ed1i tu\u1ea7n n\u00e0y\u201d, Faint cho bi\u1ebft.<\/p>\n\n\n\n Nh\u1eefng ng\u01b0\u1eddi b\u1ecb thi\u1ec7t h\u1ea1i n\u1eb7ng nh\u1ea5t l\u00e0 c\u00e1c \u0111\u01a1n v\u1ecb t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n. Candy Calderon chu\u1ea9n b\u1ecb c\u00f3 s\u1ef1 ki\u1ec7n v\u00e0o ng\u00e0y 14\/3, v\u00e0 c\u00f4 \u0111\u00e3 mua nh\u1eefng qu\u1ea3ng c\u00e1o v\u00e0o ph\u00fat cu\u1ed1i tr\u00ean Facebook, Instagram v\u00e0 c\u1ea3 m\u1ee5c Stories tr\u00ean Instagram \u0111\u1ec3 b\u00e1n n\u1ed1t v\u00e9. Qu\u1ea3ng c\u00e1o tr\u00ean Facebook v\u00e0 Instagram \u0111\u00e3 kh\u00f4ng th\u1ec3 l\u00ean v\u00ec s\u1ef1 c\u1ed1, v\u00e0 c\u00f4 \u0111\u00e3 m\u1ea5t c\u01a1 h\u1ed9i b\u00e1n n\u1ed1t nh\u1eefng v\u00e9 cu\u1ed1i c\u00f9ng cho kh\u00f3a h\u1ecdc c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n Calderon cho bi\u1ebft c\u00f4 v\u1eabn th\u1ea5y m\u00ecnh b\u1ecb tr\u1eeb ti\u1ec1n v\u00ec qu\u1ea3ng c\u00e1o Instagram, d\u00f9 c\u00f3 kh\u00f4ng r\u00f5 n\u00f3 c\u00f3 \u0111\u01b0\u1ee3c \u0111\u0103ng hay kh\u00f4ng.<\/p>\n\n\n\n \u201cT\u00f4i b\u1ecb thi\u1ec7t h\u1ea1i r\u1ea5t nhi\u1ec1u v\u00ec s\u1ef1 c\u1ed1 n\u00e0y, kh\u00f4ng ch\u1ec9 l\u00e0 ti\u1ec1n\u201d, Calderon chia s\u1ebb.<\/p>\n\n\n Ngo\u00e0i vi\u1ec7c qu\u1ea3ng c\u00e1o tr\u1ef1c ti\u1ebfp, nhi\u1ec1u c\u00f4ng ty c\u00f2n l\u1ef1a ch\u1ecdn qu\u1ea3ng c\u00e1o th\u00f4ng qua nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u00ean m\u1ea1ng, hay KOL. Wong cho r\u1eb1ng m\u00ecnh \u0111\u00e3 b\u1ecb thi\u1ec7t h\u1ea1i b\u1edfi nh\u1eefng b\u00e0i vi\u1ebft c\u1ee7a KOL m\u00e0 anh thu\u00ea h\u00f4m qua s\u1ebd ch\u1eb3ng c\u00f3 m\u1ea5y ng\u01b0\u1eddi \u0111\u1ecdc.<\/p>\n\n\n\n H\u1ee3p \u0111\u1ed3ng c\u1ee7a c\u00f4ng ty anh v\u1edbi nh\u1eefng KOL c\u0169ng kh\u00f4ng c\u00f3 \u0111i\u1ec1u kho\u1ea3n ch\u1eb7t ch\u1ebd, v\u00e0 Wong ch\u1ec9 mong h\u1ecd s\u1ebd \u0111\u0103ng l\u1ea1i b\u00e0i vi\u1ebft \u0111\u1ec3 c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn t\u1ed1t h\u01a1n ch\u1ee9 kh\u00f4ng mu\u1ed1n \u0111\u00f2i l\u1ea1i ti\u1ec1n.<\/p>\n\n\n\n \u201cFacebook n\u00ean th\u1eb3ng th\u1eafn h\u01a1n v\u1edbi nh\u00e0 qu\u1ea3ng c\u00e1o v\u00e0 cho ch\u00fang t\u00f4i bi\u1ebft \u0111i\u1ec1u g\u00ec \u0111\u00e3 x\u1ea3y ra, nh\u1ea5t l\u00e0 khi ch\u00fang t\u00f4i ch\u00ednh l\u00e0 nh\u1eefng ng\u01b0\u1eddi b\u1ecf ti\u1ec1n ra cho n\u1ec1n t\u1ea3ng c\u1ee7a h\u1ecd\u201d, Wong chia s\u1ebb.<\/p>\n\n\n\n Gi\u1ed1ng nh\u01b0 Wong, Faint c\u0169ng cho bi\u1ebft c\u00f4ng ty c\u1ee7a c\u00f4 kh\u00f4ng ch\u1ec9 d\u00f9ng c\u00e1c d\u1ecbch v\u1ee5 c\u1ee7a Facebook m\u00e0 c\u00f2n r\u1ea5t nhi\u1ec1u n\u1ec1n t\u1ea3ng kh\u00e1c. S\u1ef1 c\u1ed1 h\u00f4m qua ch\u1ec9 c\u00e0ng l\u00e0m r\u00f5 th\u00eam l\u00fd do v\u00ec sao c\u1ea7n ph\u1ea3i \u0111a d\u1ea1ng.<\/p>\n\n\n\n \u201cFacebook r\u1ea5t quan tr\u1ecdng v\u1edbi ch\u00fang t\u00f4i, v\u00e0 nh\u1edd h\u1ecd ch\u00fang t\u00f4i \u0111\u00e3 thu \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u. D\u00f9 v\u1eady, gi\u1edd \u0111\u00e2y t\u00f4i c\u00e0ng th\u1ea5y r\u00f5 v\u00ec sao ch\u00fang t\u00f4i ph\u1ea3i t\u1ef1 b\u1ea3o v\u1ec7 m\u00ecnh \u0111\u1ec3 kh\u00f4ng b\u1ecb nguy hi\u1ec3m n\u1ebfu c\u00f3 s\u1ef1 c\u1ed1 t\u01b0\u01a1ng t\u1ef1\u201d, c\u00f4 cho bi\u1ebft.<\/p>\n","protected":false},"excerpt":{"rendered":" S\u1ef1 c\u1ed1 c\u1ee7a Facebook k\u00e9o d\u00e0i ch\u01b0a \u0111\u1ebfn n\u1eeda ng\u00e0y, nh\u01b0ng \u0111\u00e3 khi\u1ebfn cho nhi\u1ec1u ng\u01b0\u1eddi kinh doanh tr\u00ean n\u1ec1n […]<\/p>\n","protected":false},"author":6,"featured_media":7871,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-6649","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bao-mat"],"views":1171,"_links":{"self":[{"href":"https:\/\/tapchicntt.com\/rest-api\/wp\/v2\/posts\/6649","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tapchicntt.com\/rest-api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tapchicntt.com\/rest-api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tapchicntt.com\/rest-api\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/tapchicntt.com\/rest-api\/wp\/v2\/comments?post=6649"}],"version-history":[{"count":1,"href":"https:\/\/tapchicntt.com\/rest-api\/wp\/v2\/posts\/6649\/revisions"}],"predecessor-version":[{"id":7870,"href":"https:\/\/tapchicntt.com\/rest-api\/wp\/v2\/posts\/6649\/revisions\/7870"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tapchicntt.com\/rest-api\/wp\/v2\/media\/7871"}],"wp:attachment":[{"href":"https:\/\/tapchicntt.com\/rest-api\/wp\/v2\/media?parent=6649"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tapchicntt.com\/rest-api\/wp\/v2\/categories?post=6649"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tapchicntt.com\/rest-api\/wp\/v2\/tags?post=6649"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"\/](\"http:\/\/farm8.staticflickr.com\/7853\/46667480624_3e07f2330f_o.jpg\")
<\/figure><\/div>\n\n\n