{"id":6810,"date":"2019-09-05T01:20:56","date_gmt":"2019-09-05T01:20:56","guid":{"rendered":"http:\/\/tapchicntt.com\/?p=6810"},"modified":"2019-09-05T01:20:58","modified_gmt":"2019-09-05T01:20:58","slug":"ly-do-ca-facebook-va-youtube-deu-muon-khai-tu-nut-like","status":"publish","type":"post","link":"https:\/\/tapchicntt.com\/ly-do-ca-facebook-va-youtube-deu-muon-khai-tu-nut-like\/","title":{"rendered":"L\u00fd do c\u1ea3 Facebook v\u00e0 YouTube \u0111\u1ec1u mu\u1ed1n khai t\u1eed n\u00fat \u2018like\u2019"},"content":{"rendered":"\n

C\u1ea3 Facebook v\u00e0 YouTube \u0111\u1ec1u \u0111ang t\u00ecm c\u00e1ch lo\u1ea1i b\u1ecf n\u00fat \u201clike\u201d \u2013 t\u00ednh n\u0103ng \u0111o \u0111\u1ed9 y\u00eau th\u00edch d\u00e0nh cho m\u1ed9t b\u1ee9c \u1ea3nh, video hay b\u00e0i \u0111\u0103ng tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n\n\n\n

Theo t\u1edd Business Insider, Facebook \u0111ang th\u1eed nghi\u1ec7m \u1ea9n l\u01b0\u1ee3t \u0111\u1ebfm like v\u1ed1n xu\u1ea5t hi\u1ec7n d\u01b0\u1edbi \u1ea3nh v\u00e0 b\u00e0i \u0111\u0103ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n\n\n\n

Th\u1eed nghi\u1ec7m c\u1ee7a Facebook \u0111\u00e3 b\u1ecb k\u1ef9 s\u01b0 Jane Manchun Wong ph\u00e1t hi\u1ec7n ra m\u1edbi \u0111\u00e2y khi nghi\u00ean c\u1ee9u m\u00e3 c\u1ee7a Facebook.<\/p>\n\n\n\n

N\u1ebfu \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng, c\u00e1c b\u00e0i \u0111\u0103ng tr\u00ean Facebook s\u1ebd kh\u00f4ng c\u00f2n hi\u1ec3n th\u1ecb s\u1ed1 l\u01b0\u1ee3t like ho\u1eb7c ph\u1ea3n \u1ee9ng c\u1ee7a m\u1ecdi ng\u01b0\u1eddi. Ng\u01b0\u1eddi d\u00f9ng t\u1ea1o b\u00e0i \u0111\u0103ng c\u00f3 th\u1ec3 nh\u00ecn danh s\u00e1ch ng\u01b0\u1eddi v\u00e0 ph\u1ea3n \u1ee9ng c\u1ee7a h\u1ecd, nh\u01b0ng con s\u1ed1 s\u1ebd kh\u00f4ng \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb. <\/p>\n\n\n\n

M\u1ed9t ng\u01b0\u1eddi ph\u00e1t ng\u00f4n c\u1ee7a Facebook x\u00e1c nh\u1eadn c\u00f4ng ty \u0111ang c\u00e2n nh\u1eafc th\u1eed nghi\u1ec7m lo\u1ea1i b\u1ecf \u0111\u1ebfm l\u01b0\u1ee3t like nh\u01b0ng th\u1eed nghi\u1ec7m n\u00e0y ch\u01b0a \u0111\u01b0\u1ee3c tri\u1ec3n khai v\u1edbi ai.<\/p>\n\n\n\n

Facebook kh\u00f4ng n\u00f3i r\u00f5 \u0111\u1ed9ng c\u01a1 \u0111\u1eb1ng sau cu\u1ed9c th\u1eed nghi\u1ec7m n\u00e0y nh\u01b0ng \u0111\u00e3 b\u1eaft \u0111\u1ea7u th\u1eed nghi\u1ec7m t\u01b0\u01a1ng t\u1ef1 v\u1edbi Instagram.<\/p>\n\n\n\n

Trong tr\u01b0\u1eddng h\u1ee3p Instagram, gi\u1ea3i th\u00edch c\u1ee7a Facebook l\u00e0 c\u00f4ng khai s\u1ed1 l\u01b0\u1ee3t like c\u00f3 th\u1ec3 g\u00e2y ra t\u00ecnh tr\u1ea1ng ng\u01b0\u1eddi n\u00e0y c\u00f3 l\u1ee3i th\u1ebf h\u01a1n ng\u01b0\u1eddi kh\u00e1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng c\u1ea3m th\u1ea5y kh\u00f4ng tho\u1ea3i m\u00e1i.<\/p>\n\n\n\n

Thay \u0111\u1ed5i n\u00e0y di\u1ec5n ra sau m\u1ed9t cu\u1ed9c \u0111\u1ed1i tho\u1ea1i m\u1edf r\u1ed9ng trong ng\u00e0nh c\u00f4ng ngh\u1ec7 v\u1ec1 nh\u1eefng g\u00ec m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 \u1ee9ng d\u1ee5ng g\u00e2y ra v\u1edbi c\u1ea3m x\u00fac ng\u01b0\u1eddi d\u00f9ng.\u00a0<\/p>\n\n\n\n

Nhi\u1ec1u c\u1ef1u nh\u00e2n vi\u00ean ch\u1ee7 ch\u1ed1t c\u1ee7a Facebook v\u00e0 Google \u0111\u1ec1u cho bi\u1ebft h\u1ecd h\u1ed1i ti\u1ebfc v\u00ec \u0111\u00e3 t\u1ea1o ra s\u1ea3n ph\u1ea9m \u0111\u00f3. Leah Pearlman, ng\u01b0\u1eddi ph\u1ee5 n\u1eef \u0111\u00e3 gi\u00fap thi\u1ebft k\u1ebf n\u00fat like c\u1ee7a Facebook, t\u1eebng n\u00f3i n\u0103m 2017 r\u1eb1ng vi\u1ec7c Facebook li\u00ean t\u1ee5c hi\u1ec7n th\u00f4ng b\u00e1o khi\u1ebfn c\u00f4 c\u1ea3m th\u1ea5y th\u1eadt t\u1ed3i t\u1ec7. C\u00f4 cho bi\u1ebft n\u00f3 \u00e1m \u1ea3nh m\u00ecnh kh\u00e1 th\u01b0\u1eddng xuy\u00ean.<\/p>\n\n\n\n

Tristan Harris, c\u1ef1u nh\u00e0 thi\u1ebft k\u1ebf t\u1ea1i Google, \u0111\u00e3 kh\u1edfi \u0111\u1ed9ng m\u1ed9t phong tr\u00e0o to\u00e0n di\u1ec7n v\u1ec1 ch\u1ee9ng nghi\u1ec7n k\u1ef9 thu\u1eadt s\u1ed1 trong phong tr\u00e0o Time Well Spent (D\u00f9ng th\u1eddi gian c\u00f3 \u00edch). <\/p>\n\n\n\n

Tuy nhi\u00ean, nhi\u1ec1u ng\u01b0\u1eddi mu\u1ed1n c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i th\u1eed nghi\u1ec7m thay \u0111\u1ed5i thi\u1ebft k\u1ebf m\u1ed9t c\u00e1ch minh b\u1ea1ch h\u01a1n. Andrew Przybylski, m\u1ed9t nh\u00e0 t\u00e2m l\u00fd h\u1ecdc th\u1ef1c nghi\u1ec7m t\u1ea1i Vi\u1ec7n Internet Oxford, cho bi\u1ebft d\u00f9 \u00fd t\u01b0\u1edfng \u1ea9n n\u00fat like th\u00fa v\u1ecb nh\u01b0ng n\u1ebfu c\u00f3 \u0111\u1ed9ng c\u01a1 li\u00ean quan s\u1ee9c kh\u1ecfe t\u00e2m th\u1ea7n, th\u00ec cu\u1ed9c th\u1eed nghi\u1ec7m kh\u00f4ng n\u00ean \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u00ed m\u1eadt.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

\u00d4ng Przybylski n\u00f3i: \u201c\u0110\u00f3 l\u00e0 m\u1ed9t \u00fd t\u01b0\u1edfng r\u1ea5t th\u00fa v\u1ecb nh\u01b0ng \u0111\u00f3 l\u00e0 ki\u1ec3u \u00fd t\u01b0\u1edfng r\u01a1i v\u00e0o v\u00f9ng x\u00e1m gi\u1eefa \u2018s\u1ea3n ph\u1ea9m\u2019 v\u00e0 \u2018can thi\u1ec7p v\u1ec1 s\u1ee9c kh\u1ecfe\u2019. Kh\u00f4ng n\u00ean th\u1ef1c hi\u1ec7n nh\u1eefng lo\u1ea1i nghi\u00ean c\u1ee9u n\u00e0y b\u00ed m\u1eadt v\u00ec s\u1ee9c \u1ea3nh h\u01b0\u1edfng t\u1edbi s\u1ef1 l\u00e0nh m\u1ea1nh c\u1ee7a x\u00e3 h\u1ed9i v\u00e0 c\u00e1 nh\u00e2n l\u00e0 r\u1ea5t l\u1edbn\u201d.<\/p>\n\n\n\n

\u00d4ng n\u00f3i th\u00eam r\u1eb1ng \u0111i\u1ec1u n\u00e0y kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 ch\u1ec9 c\u00f4ng b\u1ed1 k\u1ebft qu\u1ea3. \u00d4ng n\u00f3i: \u201cT\u00f4i mu\u1ed1n bi\u1ebft v\u1ec1 k\u1ebf ho\u1ea1ch tr\u01b0\u1edbc, g\u1ed3m c\u1ea3 ph\u01b0\u01a1ng ph\u00e1p lu\u1eadn, m\u1ee5c ti\u00eau v\u00e0 c\u00e1c ti\u00eau ch\u00ed th\u00e0nh c\u00f4ng. N\u1ebfu m\u1ed9t c\u00f4ng ty d\u01b0\u1ee3c l\u1edbn cho bi\u1ebft h\u1ecd s\u1ebd thay \u0111\u1ed5i nh\u00e3n m\u00e1c ho\u1eb7c th\u00e0nh ph\u1ea7n m\u1ed9t lo\u1ea1i thu\u1ed1c gi\u1ea3m \u0111au nh\u01b0ng kh\u00f4ng th\u1eed nghi\u1ec7m l\u00e2m s\u00e0ng minh b\u1ea1ch, c\u00f4ng ch\u00fang s\u1ebd ho\u00e0i nghi m\u1ecdi tuy\u00ean b\u1ed1. Ch\u00fang ta r\u1ea5t d\u1ec5 qu\u00ean r\u1eb1ng ngay c\u1ea3 thay \u0111\u1ed5i nh\u1ecf v\u1edbi m\u1ed9t n\u1ec1n t\u1ea3ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i c\u0169ng c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn. X\u00e9t r\u1ee7i ro \u0111\u00f3, c\u00e1c c\u00f4ng ty nh\u01b0 Facebook, Google v\u00e0 c\u00f4ng ty tr\u00f2 ch\u01a1i c\u1ea7n \u0111\u01b0\u1ee3c theo d\u00f5i \u0111\u1ed9c l\u1eadp v\u1edbi nh\u1eefng ki\u1ec3u can thi\u1ec7p n\u00e0y\u201d.<\/p>\n\n\n\n

YouTube c\u0169ng \u0111ang t\u00ednh c\u00e1ch gi\u1ea3m b\u1edbt m\u1ed9t trong nh\u1eefng th\u01b0\u1edbc \u0111o \u0111\u1ed9 ph\u1ed5 bi\u1ebfn trong th\u00e1ng n\u00e0y.<\/p>\n\n\n\n

C\u00f4ng ty th\u00f4ng b\u00e1o h\u1ed3i th\u00e1ng 5 r\u1eb1ng s\u1ebd tri\u1ec3n khai l\u01b0\u1ee3t \u0111\u1ebfm r\u00fat g\u1ecdn c\u1ee7a ng\u01b0\u1eddi \u0111\u0103ng k\u00fd c\u00f4ng khai. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 c\u00e1c k\u00eanh c\u00f3 s\u1ed1 ng\u01b0\u1eddi \u0111\u0103ng k\u00fd l\u1edbn s\u1ebd kh\u00f4ng hi\u1ec3n th\u1ecb ch\u00ednh x\u00e1c con s\u1ed1.<\/p>\n\n\n\n

L\u00fd lu\u1eadn c\u1ee7a YouTube l\u00e0 \u0111\u1ec3 gi\u1ea3m c\u1ea1nh tranh gi\u1eefa ng\u01b0\u1eddi d\u00f9ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng ng\u01b0\u1eddi s\u00e1ng t\u1ea1o n\u1ed9i dung.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Ng\u01b0\u1eddi s\u00e1ng t\u1ea1o n\u1ed9i dung n\u1ed5i ti\u1ebfng nh\u1ea5t l\u00e0 PewDiePie m\u1edbi \u0111\u00e2y \u0111\u00e3 v\u01b0\u1edbng v\u00e0o cu\u1ed9c chi\u1ebfn v\u1ec1 s\u1ed1 ng\u01b0\u1eddi \u0111\u0103ng k\u00fd k\u00e9o d\u00e0i h\u00e0ng th\u00e1ng qua v\u1edbi k\u00eanh \u1ea4n \u0110\u1ed9 T-Series. Hai b\u00ean \u0111ang b\u00e1m \u0111u\u1ed5i s\u00e1t n\u00fat v\u1ec1 s\u1ed1 ng\u01b0\u1eddi \u0111\u0103ng k\u00fd. PewDiePie c\u1ea7m c\u1ef1 \u0111\u01b0\u1ee3c l\u00e0 nh\u1edd s\u1ef1 \u1ee7ng h\u1ed9 c\u1ee7a m\u1ed9t chi\u1ebfn d\u1ecbch do ng\u01b0\u1eddi h\u00e2m m\u1ed9 th\u1ef1c hi\u1ec7n. Nh\u01b0ng k\u00eanh \u1ea4n \u0110\u1ed9 cu\u1ed1i c\u00f9ng \u0111\u00e3 th\u1eafng v\u00e0 tr\u1edf th\u00e0nh k\u00eanh l\u1edbn nh\u1ea5t YouTube v\u1edbi 111 tri\u1ec7u ng\u01b0\u1eddi \u0111\u0103ng k\u00fd.<\/p>\n\n\n\n

Trong cu\u1ed9c c\u1ea1nh tranh, nhi\u1ec1u trang v\u00e0 k\u00eanh YouTube \u0111\u00e3 c\u00f3 b\u1ed9 theo d\u00f5i ri\u00eang v\u1ec1 s\u1ed1 ng\u01b0\u1eddi \u0111\u0103ng k\u00fd nh\u01b0ng c\u00f3 th\u1ec3 s\u1ebd kh\u00f4ng th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c n\u1eefa n\u1ebfu YouTube thay \u0111\u1ed5i.<\/p>\n\n\n\n

YouTube n\u00f3i: \u201cNgo\u00e0i vi\u1ec7c t\u1ea1o ra t\u00ednh nh\u1ea5t qu\u00e1n h\u01a1n, thay \u0111\u1ed5i n\u00e0y c\u00f2n gi\u1ea3i quy\u1ebft lo ng\u1ea1i c\u1ee7a ng\u01b0\u1eddi t\u1ea1o n\u1ed9i dung v\u1ec1 vi\u1ec7c b\u1ecb c\u0103ng th\u1eb3ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 v\u1ec1 v\u1ea5n \u0111\u1ec1 \u0111\u1ebfm s\u1ed1 ng\u01b0\u1eddi \u0111\u0103ng k\u00fd c\u00f4ng khai theo th\u1eddi gian th\u1ef1c. Ch\u00fang t\u00f4i hy v\u1ecdng thay \u0111\u1ed5i gi\u00fap m\u1ecdi ng\u01b0\u1eddi t\u1ea1o n\u1ed9i dung t\u1eadp trung v\u00e0o c\u00e2u chuy\u1ec7n c\u1ee7a m\u00ecnh v\u00e0 \u00edt \u00e1p l\u1ef1c h\u01a1n v\u1edbi nh\u1eefng con s\u1ed1\u201d.<\/p>\n\n\n\n

Ngo\u00e0i l\u00fd do quan t\u00e2m t\u1edbi c\u1ea3m x\u00fac ng\u01b0\u1eddi d\u00f9ng, c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i mu\u1ed1n b\u1ecf \u0111\u1ebfm l\u01b0\u1ee3t like c\u00f2n v\u00ec l\u00fd do kh\u00e1c. C\u00f3 ng\u01b0\u1eddi cho r\u1eb1ng c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i mu\u1ed1n che gi\u1ea5u s\u1ef1 th\u1eadt l\u00e0 \u0111\u1ed9 h\u1ea5p d\u1eabn kh\u00f4ng c\u00f2n nhi\u1ec1u nh\u01b0 tr\u01b0\u1edbc. S\u1ed1 l\u01b0\u1ee3t like gi\u1ea3m c\u00f3 ngh\u0129a l\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u0169ng gi\u1ea3m.<\/p>\n\n\n\n

Theo th\u1ed1ng k\u00ea t\u1eeb c\u00f4ng ty Edison Research and Triton Digital, s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng c\u1ee7a Facebook b\u1eaft \u0111\u1ea7u s\u1ee5t gi\u1ea3m n\u0103m 2018. Trong \u0111\u00f3, s\u1ed1 ng\u01b0\u1eddi d\u00f9ng d\u01b0\u1edbi 25 tu\u1ed5i gi\u1ea3m m\u1ed9t c\u00e1ch \u0111\u00e1ng k\u1ec3. Ch\u1ec9 t\u00ednh ri\u00eang trong n\u0103m 2017 t\u1ea1i th\u1ecb tr\u01b0\u1eddng M\u1ef9, Facebook \u0111\u00e3 m\u1ea5t 2,8 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng d\u01b0\u1edbi 25 tu\u1ed5i. Facebook c\u0169ng b\u1eaft \u0111\u1ea7u m\u1ea5t d\u1ea7n uy t\u00edn \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi d\u00f9ng ch\u00e2u \u00c2u.<\/p>\n","protected":false},"excerpt":{"rendered":"

C\u1ea3 Facebook v\u00e0 YouTube \u0111\u1ec1u \u0111ang t\u00ecm c\u00e1ch lo\u1ea1i b\u1ecf n\u00fat \u201clike\u201d \u2013 t\u00ednh n\u0103ng \u0111o \u0111\u1ed9 y\u00eau th\u00edch d\u00e0nh […]<\/p>\n","protected":false},"author":6,"featured_media":6812,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[129],"tags":[],"class_list":["post-6810","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thu-thuat-mang-web"],"views":406,"_links":{"self":[{"href":"https:\/\/tapchicntt.com\/rest-api\/wp\/v2\/posts\/6810","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tapchicntt.com\/rest-api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tapchicntt.com\/rest-api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tapchicntt.com\/rest-api\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/tapchicntt.com\/rest-api\/wp\/v2\/comments?post=6810"}],"version-history":[{"count":0,"href":"https:\/\/tapchicntt.com\/rest-api\/wp\/v2\/posts\/6810\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tapchicntt.com\/rest-api\/wp\/v2\/media\/6812"}],"wp:attachment":[{"href":"https:\/\/tapchicntt.com\/rest-api\/wp\/v2\/media?parent=6810"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tapchicntt.com\/rest-api\/wp\/v2\/categories?post=6810"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tapchicntt.com\/rest-api\/wp\/v2\/tags?post=6810"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}