{"id":7897,"date":"2023-08-04T23:18:40","date_gmt":"2023-08-04T16:18:40","guid":{"rendered":"https:\/\/tapchicntt.com\/?p=7897"},"modified":"2023-08-04T23:19:40","modified_gmt":"2023-08-04T16:19:40","slug":"youtube-shorts-ga-vang-cua-google","status":"publish","type":"post","link":"https:\/\/tapchicntt.com\/youtube-shorts-ga-vang-cua-google\/","title":{"rendered":"Youtube Shorts – \u2018G\u00e0 v\u00e0ng\u2019 c\u1ee7a Google"},"content":{"rendered":"\n

\u00a0Ra li\u00ean ti\u1ebfp 6 t\u00ednh n\u0103ng m\u1edbi \u2018copy\u2019 TikTok, th\u00e0nh c\u00f4ng r\u1ef1c r\u1ee1 v\u00ec \u2018mua chu\u1ed9c\u2019 ng\u01b0\u1eddi l\u00e0m n\u1ed9i dung<\/p>\n\n\n\n

YouTube kh\u1edfi \u0111\u1ed9ng qu\u1ef9 Shorts tr\u1ecb gi\u00e1 100 tri\u1ec7u USD tr\u1ea3 cho c\u00e1c nh\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung s\u1ed1 ti\u1ec1n l\u00ean t\u1edbi 10.000 USD\/th\u00e1ng<\/strong><\/p>\n\n\n\n

K\u1ec3 t\u1eeb n\u0103m 2019, YouTube Shorts c\u1ee7a Google ch\u00ednh th\u1ee9c tr\u1edf th\u00e0nh \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a TikTok. Vi\u1ec7c \u1ee9ng d\u1ee5ng video ng\u1eafn s\u1edf h\u1eefu 2 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng theo d\u00f5i m\u1ed7i th\u00e1ng c\u00f9ng m\u1ed9t lo\u1ea1t t\u00ednh n\u0103ng \u0111\u00e3 bi\u1ebfn \u0111\u00e2y tr\u1edf th\u00e0nh \u0111\u1ed1i th\u1ee7 tr\u1ef1c ti\u1ebfp c\u1ee7a g\u00e3 kh\u1ed5ng l\u1ed3 video ng\u1eafn Trung Qu\u1ed1c.<\/p>\n\n\n\n

M\u1edbi \u0111\u00e2y nh\u1ea5t, Shorts ra m\u1eaft 6 c\u00f4ng c\u1ee5 m\u1edbi d\u00e0nh cho ng\u01b0\u1eddi s\u00e1ng t\u1ea1o n\u1ed9i dung. Th\u00e0nh c\u00f4ng c\u1ee7a \u1ee9ng d\u1ee5ng trong su\u1ed1t 4 n\u0103m qua ch\u1ee7 y\u1ebfu \u0111\u1ebfn t\u1eeb ch\u00ednh s\u00e1ch chia s\u1ebb doanh thu h\u00e0o ph\u00f3ng v\u1edbi c\u00e1c content creator th\u00f4ng qua ch\u01b0\u01a1ng tr\u00ecnh AdSense c\u1ee7a YouTube. Nh\u1eefng ng\u01b0\u1eddi s\u00e1ng t\u1ea1o n\u00e0y, sau khi nh\u1eadn \u0111\u01b0\u1ee3c m\u1ee9c hoa h\u1ed3ng tho\u1ea3 \u0111\u00e1ng, s\u1ebd c\u00f3 th\u00eam \u0111\u1ed9ng l\u1ef1c t\u1ea1o ra c\u00e1c video ch\u1ea5t l\u01b0\u1ee3ng cao thu h\u00fat ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n

\u0110\u1ed9ng th\u00e1i tr\u00ean \u0111\u00e1nh d\u1ea5u b\u01b0\u1edbc ti\u1ebfn m\u1edbi gi\u00fap YouTube gi\u00e0nh l\u1ee3i th\u1ebf trong cu\u1ed9c chi\u1ebfn video d\u1ea1ng ng\u1eafn, \u0111\u01b0\u1ee3c \u0111\u01b0a sau khi TikTok b\u1eaft \u0111\u1ea7u thanh to\u00e1n h\u00e0o ph\u00f3ng cho nh\u1eefng ng\u01b0\u1eddi t\u1ea1o video tr\u00ean 60 gi\u00e2y. Trong khi \u0111\u00f3, Meta c\u0169ng tung ra Reels nh\u1eb1m m\u1ee5c \u0111\u00edch h\u1ed7 tr\u1ee3 ng\u01b0\u1eddi d\u00f9ng s\u00e1ng t\u1ea1o d\u1ec5 d\u00e0ng c\u00e1c clip ng\u1eafn.<\/p>\n\n\n\n

V\u1edbi nh\u1eefng t\u00ednh n\u0103ng m\u1edbi sao ch\u00e9p t\u1eeb TikTok, \u0111\u1ed3ng th\u1eddi t\u1ed1i \u01b0u h\u00f3a vi\u1ec7c s\u00e1ng t\u1ea1o n\u1ed9i dung, li\u1ec7u YouTube c\u00f3 th\u1ec3 \u0111\u00e1nh b\u1ea1i g\u00e3 kh\u1ed5ng l\u1ed3 video Trung Qu\u1ed1c?<\/p>\n\n\n\n

Theo c\u00e1c chuy\u00ean gia, vi\u1ec7c Shorts ra m\u1eaft 6 t\u00ednh n\u0103ng m\u1edbi l\u00e0 m\u1ed9t kh\u1edfi \u0111\u1ea7u tuy\u1ec7t v\u1eddi. Ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u c\u1ee7a \u1ee9ng d\u1ee5ng s\u1ebd t\u01b0\u01a1ng t\u1ef1 For You c\u1ee7a TikTok, c\u00f2n ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng b\u1ecb gi\u1edbi h\u1ea1n \u0111\u1ec1 xu\u1ea5t c\u00e1c n\u1ed9i dung.<\/p>\n\n\n\n

\u201cT\u00f4i ngh\u0129 vi\u1ec7c Youtube Shorts ra m\u1eaft t\u00ednh n\u0103ng m\u1edbi \u0111\u00f3ng vai tr\u00f2 v\u00f4 c\u00f9ng quan tr\u1ecdng\u201d, Leanne Perice, ng\u01b0\u1eddi s\u00e1ng l\u1eadp c\u00f4ng ty qu\u1ea3n l\u00fd content creator Made By All, nh\u1eadn \u0111\u1ecbnh.<\/p>\n\n\n\n

The Fortune, m\u1ed9t trong nh\u1eefng t\u00ednh n\u0103ng n\u1ed5i tr\u1ed9i l\u00e0 YouTube Shorts cho ph\u00e9p ng\u01b0\u1eddi s\u00e1ng t\u1ea1o d\u1ec5 d\u00e0ng c\u1eaft n\u1ed9i dung clip truy\u1ec1n th\u1ed1ng th\u00e0nh d\u1ea1ng video ng\u1eafn. Ayomi Samaweera, ng\u01b0\u1eddi s\u00e1ng l\u1eadp n\u1ec1n t\u1ea3ng Canopy, g\u1ecdi \u0111\u00e2y l\u00e0 y\u1ebfu t\u1ed1 \u201cthay \u0111\u1ed5i cu\u1ed9c ch\u01a1i\u201d v\u00ec ch\u00fang gi\u00fap qu\u00e1 tr\u00ecnh ch\u1ec9nh s\u1eeda \u0111\u01b0\u1ee3c \u0111\u01a1n gi\u1ea3n ho\u00e1.<\/p>\n\n\n\n

\u201cTh\u1eadt kh\u00f3 \u0111\u1ec3 ch\u1ec9nh s\u1eeda v\u00e0 t\u1ea1o c\u1ea3 video d\u1ea1ng d\u00e0i v\u00e0 d\u1ea1ng ng\u1eafn. N\u00f3 m\u1ea5t r\u1ea5t nhi\u1ec1u th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c. Shorts \u0111ang cho ng\u01b0\u1eddi d\u00f9ng c\u00f4ng c\u1ee5 \u0111\u1ec3 c\u00f3 th\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3 d\u1ec5 d\u00e0ng h\u01a1n, t\u1eeb \u0111\u00f3 ti\u1ebfp c\u1eadn m\u1ed9t c\u1ed9ng \u0111\u1ed3ng kh\u00e1c tr\u00ean n\u1ec1n t\u1ea3ng\u201d, Ayomi Samaweera n\u00f3i \u0111\u1ed3ng th\u1eddi cho bi\u1ebft \u0111\u00e2y ch\u00ednh l\u00e0 n\u1ed7 l\u1ef1c l\u1edbn nh\u1ea5t c\u1ee7a Shorts nh\u1eb1m t\u0103ng m\u1ee9c \u0111\u1ed9 lan truy\u1ec1n video, ngay c\u1ea3 trong b\u1ed1i c\u1ea3nh TikTok \u0111ang th\u1ed1ng tr\u1ecb.<\/p>\n\n\n

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\"\"<\/a><\/figure>\n<\/div>\n\n\n

Theo Ph\u00f3 Ch\u1ee7 t\u1ecbch YouTube Tara Walpert Levy, c\u00e1c nh\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i t\u1eeb c\u00e1ch ti\u1ebfp c\u1eadn \u0111a n\u1ec1n t\u1ea3ng nh\u01b0 video ng\u1eafn v\u00e0 ph\u00e1t s\u00f3ng tr\u1ef1c ti\u1ebfp (livestream) tr\u00ean YouTube. C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y mang l\u1ea1i nhi\u1ec1u k\u1ebft qu\u1ea3 t\u00edch c\u1ef1c khi c\u00e1c k\u00eanh \u0111\u0103ng k\u00fd c\u00f3 th\u1ec3 chia s\u1ebb c\u1ea3 n\u1ed9i dung ng\u1eafn v\u00e0 d\u00e0i v\u1edbi ng\u01b0\u1eddi xem, t\u1eeb \u0111\u00f3 gi\u00fap s\u1ed1 l\u01b0\u1ee3ng \u0111\u0103ng k\u00fd theo d\u00f5i t\u0103ng l\u00ean.<\/p>\n\n\n\n

V\u1ec1 c\u01a1 b\u1ea3n, Youtube Shorts gi\u00fap b\u1ea1n t\u1ea1o ra nh\u1eefng video c\u00f3 \u0111\u1ed9 d\u00e0i kho\u1ea3ng 60 gi\u00e2y, k\u00e8m theo \u0111\u00f3 l\u00e0 r\u1ea5t nhi\u1ec1u c\u00f4ng c\u1ee5 \u0111\u1ec3 ch\u1ec9nh s\u1eeda video, hi\u1ec7u \u1ee9ng th\u00fa v\u1ecb hay \u00e2m thanh \u0111\u1ec3 l\u1ed3ng gh\u00e9p. H\u00e0ng ch\u1ee5c t\u1ef7 USD \u0111\u00e3 \u0111\u01b0\u1ee3c chi h\u00e0o ph\u00f3ng cho nh\u1eefng ng\u01b0\u1eddi s\u00e1ng t\u1ea1o n\u1ed9i dung, ngh\u1ec7 s\u0129 v\u00e0 c\u00f4ng ty truy\u1ec1n th\u00f4ng \u0111\u1ec3 tr\u1ea3i nghi\u1ec7m th\u1eed Shorts.<\/p>\n\n\n\n

\u0110\u01b0\u1ee3c bi\u1ebft v\u00e0o n\u0103m ngo\u00e1i, YouTube kh\u1edfi \u0111\u1ed9ng qu\u1ef9 Shorts tr\u1ecb gi\u00e1 100 tri\u1ec7u USD tr\u1ea3 cho c\u00e1c nh\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung s\u1ed1 ti\u1ec1n l\u00ean t\u1edbi 10.000 USD\/th\u00e1ng \u0111\u1ec3 h\u1ecd thi\u1ebft k\u1ebf nh\u1eefng video c\u00f3 n\u1ed9i dung h\u1ea5p d\u1eabn. S\u1ed1 ti\u1ec1n thanh to\u00e1n thay \u0111\u1ed5i t\u00f9y theo m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c v\u00e0 v\u1ecb tr\u00ed c\u1ee7a ng\u01b0\u1eddi xem.<\/p>\n\n\n\n

\u201cNh\u1eefng g\u00ec t\u00f4i ngh\u0129 m\u00e0 TikTok c\u00f3 th\u1ec3 h\u1ecdc \u0111\u01b0\u1ee3c t\u1eeb Shorts v\u00e0 r\u1ed9ng h\u01a1n l\u00e0 YouTube, \u0111\u00f3 l\u00e0 \u0111\u1eb7t c\u00e1c nh\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung l\u00e0 \u01b0u ti\u00ean cao nh\u1ea5t\u201d, Kevin Ferguson, gi\u00e1m \u0111\u1ed1c v\u1eadn h\u00e0nh ki\u00eam \u0111\u1ed1i t\u00e1c c\u1ee7a Shorts, n\u00f3i.<\/p>\n\n\n\n

Youtube kh\u00f4ng ph\u1ea3i l\u00e0 n\u1ec1n t\u1ea3ng duy nh\u1ea5t c\u1ea1nh tranh v\u1edbi Tiktok b\u1eb1ng c\u00e1ch vung ti\u1ec1n \u201cmua chu\u1ed9c\u201d nh\u1eefng ng\u01b0\u1eddi s\u00e1ng t\u1ea1o n\u1ed9i dung ngay t\u1eeb giai \u0111o\u1ea1n th\u1eed nghi\u1ec7m. Snapchat c\u0169ng t\u1eebng tr\u1ea3 1 tri\u1ec7u USD\/ng\u00e0y cho c\u00e1c content creator ho\u1ea1t \u0111\u1ed9ng tr\u00ean Spotlight – m\u1ed9t b\u1ea3n sao Tiktok.<\/p>\n\n\n\n

\u201cByteDance l\u00e0 m\u1ed9t c\u00f4ng ty c\u1ef1c k\u1ef3 l\u00e1u l\u1ec9nh v\u1edbi kh\u1ea3 n\u0103ng di chuy\u1ec3n nhanh v\u00e0 kh\u00f4ng s\u1ee3 r\u1ee7i ro\u201d, \u00f4ng Ferguson n\u00f3i v\u1edbi Forbes. \u201cNh\u1eefng g\u00ec ch\u00fang t\u00f4i c\u00f3 th\u1ec3 h\u1ecdc \u0111\u01b0\u1ee3c t\u1eeb TikTok \u0111\u00f3 l\u00e0 t\u1ed1c \u0111\u1ed9 th\u1ef1c thi\u201d.<\/p>\n\n\n\n

L\u1ea7n \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 v\u00e0o th\u00e1ng 9\/2020, Shorts \u0111\u00e3 \u0111\u01b0\u1ee3c m\u1edf r\u1ed9ng t\u1edbi 100 qu\u1ed1c gia. Gi\u1edbi chuy\u00ean gia \u0111\u1ec1u nh\u1eadn \u0111\u1ecbnh r\u1eb1ng b\u01b0\u1edbc \u0111i n\u00e0y gi\u00fap th\u1ecb tr\u01b0\u1eddng video ng\u1eafn tr\u1edf n\u00ean s\u00f4i \u0111\u1ed9ng, t\u1eeb \u0111\u00f3 ph\u00e1 v\u1ee1 th\u1ebf \u0111\u1ed9c quy\u1ec1n c\u1ee7a TikTok.<\/p>\n\n\n\n

Th\u00e1ng 5 v\u1eeba qua, Google cho bi\u1ebft n\u1ec1n t\u1ea3ng YouTube \u0111\u00e3 t\u1ea1o ra g\u1ea7n 40 t\u1ef7 USD doanh thu ch\u1ec9 trong 12 th\u00e1ng. Shorts \u0111\u00f3ng g\u00f3p vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh t\u00edch n\u00e0y.<\/p>\n\n\n\n

\u201cC\u1ed7 m\u00e1y in ti\u1ec1n c\u1ee7a ch\u00fang t\u00f4i, \u0111\u1ea7u ti\u00ean v\u00e0 m\u1ea1nh nh\u1ea5t, v\u1eabn l\u00e0 t\u1eeb qu\u1ea3ng c\u00e1o\u201d, theo CEO Neal Mohan n\u00f3i, \u0111\u1ed3ng th\u1eddi cho bi\u1ebft YouTube s\u1ebd v\u1eabn t\u1eadp trung v\u00e0o c\u00e1c c\u01a1 h\u1ed9i qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c s\u1ea3n ph\u1ea9m n\u1ed5i b\u1eadt, trong \u0111\u00f3 c\u00f3 Shorts.<\/p>\n\n\n\n

Kat Buno, m\u1ed9t nh\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung t\u1eebng c\u00f3 5,4 tri\u1ec7u ng\u01b0\u1eddi \u0111\u0103ng k\u00fd theo d\u00f5i tr\u00ean YouTube, m\u1edbi \u0111\u00e2y quay tr\u1edf l\u1ea1i n\u1ec1n t\u1ea3ng. L\u1ea7n n\u00e0y, c\u00f4 d\u00e0nh m\u1ecdi ngu\u1ed3n l\u1ef1c cho Shorts v\u00ec lo\u1ea1i n\u1ed9i dung d\u1ec5 d\u00e0ng th\u1ef1c hi\u1ec7n, ngay c\u1ea3 tr\u00ean \u0111i\u1ec7n tho\u1ea1i. Kat nh\u00ecn nh\u1eadn Shorts \u201cnh\u01b0 m\u1ed9t kho\u1ea3n \u0111\u1ea7u t\u01b0 d\u00e0i h\u1ea1n\u201d do \u0111\u00f3 c\u1ed1 g\u1eafng x\u00e2y d\u1ef1ng t\u1ec7p ng\u01b0\u1eddi xem cho \u0111\u1ebfn khi th\u1ef1c s\u1ef1 ki\u1ebfm \u0111\u01b0\u1ee3c ti\u1ec1n.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00a0Ra li\u00ean ti\u1ebfp 6 t\u00ednh n\u0103ng m\u1edbi \u2018copy\u2019 TikTok, th\u00e0nh c\u00f4ng r\u1ef1c r\u1ee1 v\u00ec \u2018mua chu\u1ed9c\u2019 ng\u01b0\u1eddi l\u00e0m n\u1ed9i dung […]<\/p>\n","protected":false},"author":6,"featured_media":7899,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-7897","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet"],"views":435,"_links":{"self":[{"href":"https:\/\/tapchicntt.com\/rest-api\/wp\/v2\/posts\/7897","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tapchicntt.com\/rest-api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tapchicntt.com\/rest-api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tapchicntt.com\/rest-api\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/tapchicntt.com\/rest-api\/wp\/v2\/comments?post=7897"}],"version-history":[{"count":2,"href":"https:\/\/tapchicntt.com\/rest-api\/wp\/v2\/posts\/7897\/revisions"}],"predecessor-version":[{"id":7902,"href":"https:\/\/tapchicntt.com\/rest-api\/wp\/v2\/posts\/7897\/revisions\/7902"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tapchicntt.com\/rest-api\/wp\/v2\/media\/7899"}],"wp:attachment":[{"href":"https:\/\/tapchicntt.com\/rest-api\/wp\/v2\/media?parent=7897"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tapchicntt.com\/rest-api\/wp\/v2\/categories?post=7897"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tapchicntt.com\/rest-api\/wp\/v2\/tags?post=7897"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}